Agency: BBDO
Date: Mar 2020
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The National Union of Journalists of the Philippines (NUJP) and the Center for Media Freedom and Responsibility (CMFR) has launched an anti-fake news campaign to warning Internet users about the spread of false information.

The campaign, created with the help of BBDO Guerrero, sees the introduction of a Facebook chatbot that is able to check if news is from a suspicious source.

Users can submit links that the chatbot can check based on various factors such as bylines, photo credits, and publishing date among others.

The NUJP and CMFR hopes this will help fight spread of misleading and outright false information about the current coronavirus outbreak.

“Disinformation is a timeless problem that’s been pestering our news feeds,” said Jonathan de Santos, the National Capital Region chairperson for the NUJP.

“It’s high time that we strengthen the fight against it by targeting where it mostly is – social media.”