Whistle pet tracker: advert-top-1 by BBDO San Francisco
- Location:
Whistle, the makers of the leading GPS pet trackers, teamed up with renowned muralist and creative lead from Bob’s Burgers, Sirron Norris, to bring a new mural to the heart of San Francisco’s famous Mission district. The “Spot the Dog” mural may seem like a quirky “Where’s Waldo” on the surface, but as with any creative work worth its paint, there is a great story behind how it came to life this summer.
Whistle and Norris teamed up to both raise awareness of the issue of lost pets, and use the mural to raise $10,000 for San Francisco-based Family Dog Rescue. The mural can be found on the side of the locally-owned bookstore, Dog Eared Books.
Passersby are invited to spot a lost hidden dog in the cityscape mural, and then post a picture of the mural or share the film on social media, tagged with #spotthedog. For every photo of the mural shared on Instagram and every share of the film on Facebook, Whistle will donate $1 to Family Dog Rescue, a shelter that works to create families with every adoption.
Credits
Agency: BBDO San Francisco
Client: Whistle
Campaign: “Spot the Dog”
David Lubars, Chief Creative Officer, BBDO Worldwide
Matt Miller, Chief Creative Officer, BBDO San Francisco
Adam Balogh, Associate Creative Director
Kimberly Fredkin, Group Account Director
Danny Peters, Account Supervisor
Marissa Osowsky, Account Supervisor
Jacqueline Djanikian, Business Affairs Director
Laura Johnson, Integrated Producer
Meredith Krull, Group Strategy Director
Heidi Keel, Strategy Director
Neil Slotterback, Sr. Strategist
Client: Whistle
Heather Wajer, Chief Marketing Officer
Challey Newman, Director of Growth Marketing
Katie Wootten, Senior Marketing Manager
Anh Dinh, Art Director
Production Company: Flare
Lauren Keegan, Director of Photography
Dana Ross, Executive Producer
Dalan McNabola, Editor
Mural Art
Sirron Norris, Mural Artist