The Drum Awards for Marketing - Extended Deadline

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Date: Aug 2017
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Whistle, the makers of the leading GPS pet trackers, teamed up with renowned muralist and creative lead from Bob’s Burgers, Sirron Norris, to bring a new mural to the heart of San Francisco’s famous Mission district. The “Spot the Dog” mural may seem like a quirky “Where’s Waldo” on the surface, but as with any creative work worth its paint, there is a great story behind how it came to life this summer.

Whistle and Norris teamed up to both raise awareness of the issue of lost pets, and use the mural to raise $10,000 for San Francisco-based Family Dog Rescue. The mural can be found on the side of the locally-owned bookstore, Dog Eared Books.

Passersby are invited to spot a lost hidden dog in the cityscape mural, and then post a picture of the mural or share the film on social media, tagged with #spotthedog. For every photo of the mural shared on Instagram and every share of the film on Facebook, Whistle will donate $1 to Family Dog Rescue, a shelter that works to create families with every adoption.

Credits

Agency: BBDO San Francisco

Client: Whistle

Campaign: “Spot the Dog”

David Lubars, Chief Creative Officer, BBDO Worldwide

Matt Miller, Chief Creative Officer, BBDO San Francisco

Adam Balogh, Associate Creative Director

Kimberly Fredkin, Group Account Director

Danny Peters, Account Supervisor

Marissa Osowsky, Account Supervisor

Jacqueline Djanikian, Business Affairs Director

Laura Johnson, Integrated Producer

Meredith Krull, Group Strategy Director

Heidi Keel, Strategy Director

Neil Slotterback, Sr. Strategist

Client: Whistle

Heather Wajer, Chief Marketing Officer

Challey Newman, Director of Growth Marketing

Katie Wootten, Senior Marketing Manager

Anh Dinh, Art Director

Production Company: Flare

Lauren Keegan, Director of Photography

Dana Ross, Executive Producer

Dalan McNabola, Editor

Mural Art

Sirron Norris, Mural Artist