Uncle Ben's: advert-body-1 by BBDO San Francisco
- Location:
Uncle Ben's is on a mission to get kids cooking, and the rice brand has rolled out a touching film created by BBDO San Francisco that might change the way people think about getting their young children involved with dinnertime meal prep. In the film, kids are shown mirroring their parents' actions in the kitchen, except the children are using toy foods and utensils while their moms & dads use real ones. When each child attempts to go into the kitchen to help out with the actual meal preparations, they aren't taken seriously, and are told to go back to playing with their toys. The film ends with the message, "Your kids want to learn to cook. They just need an invitation," reminding parents that learning to cook is a useful skill for kids to learn that can put them on a path to a healthier future.
Credits
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Directors: Matt Miller/ Steven Rutter
Executive Producer: Patti Bott
Creative Directors: Alex Stainton /Jakub Szymanski
Art Director: Alyssa Collis
Copywriters: Nate Totten/ Stephanie Fernandes
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Director: Karen Cunningham
US Production Company: Slim Productions US
Prague Production Company: Milk and Honey
Editorial: Umlaut Films
Editor: Jessica Congdon