PERIOD.: See Red by BBDO San Francisco
- Location:
As Period gears up for the first-ever National Period Day on 19 October, the organization has shared a new public service announcement on its social channels.
Created by BBDO San Francisco and sponsored by Seventh Generation, this PSA highlights the glaring insight that if faces were bleeding, someone would do something.
Featuring Stephanie Shepherd, Madame Gandhi, Krewella and more, what starts as a familiar PSA with people speaking passionately to the camera soon takes a sobering turn when these familiar faces start bleeding. It was created with the appreciation that, as humans, we are hard-wired to respond dramatically to blood. But when that blood is hidden, it’s too easy to ignore. Not having tampons and pads means not being able to go to school or work. A menstruator's time of the month should not mean time away from the education or wages they need.
Credits
Creative Agency: BBDO, San Francisco
Chief Executive Officer, San Francisco: Jim Lesser
Chief Creative Officer, San Francisco: Matt Miller
Creative Director / Copywriter: Kate Catalinac
Creative Director / Art Director: Corinne Goode
Executive Producer: Louise Doherty
Interactive Producer: Leslie Seder
Business Affairs Manager: Nihad Peavler
SVP, Group Account Director: Kim Fredkin
Account Supervisor: Kimberly Bodker
Content Creator: Bentley Rawle
Editor: Dalan McNabola
Director: Free the Bid
Director: Pam Thomas
DP: Free the Bid
Director of Photography: Tami Reiker
Production Company: Community Films
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Line Producer: Tony Cantale
Makeup & Costume
Key Makeup: Brenna Bash
Key Costumer: Julie Vogel
Music & Composing: Alibi Music
VP Strategic Initiatives and Composer: Kent Carter
Executive Producer: Jonathan Parks
Sound Mix & Edit: One Union Recording
President/Owner: John McGleenan
Senior Engineer: Joaby Deal
Senior Engineer: Matt Wood
Executive Producer: Jaylen Block-Smith
Color: Company 3
Vice President: Ashley McKim
Senior Producer: Matt Moran
Colorist: Jill Bogdanowicz
VFX: Method Studios
VFX Artist: Matt Welch
VFX Producer: Heather Saunders
PERIOD
Founder & Executive Director: Nadya Okamoto
Enfranchisement Productions: Brad Jenkins
