HP: Reinvent Giving by BBDO San Francisco

Client: HP
Date: Nov 2017
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Just in time for the Holiday season, HP will debut new work as part of its ongoing 'Keep Reinventing' campaign.

In this latest installment, titled 'Reinvent Giving,' a young woman creates wonder in the world around her by enlisting a few friends to create a wonderful performance for a lonely little neighbor.

The film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others, creating memories and impact that can last a lifetime. The idea was driven by the insight that millennials are longing for joy, mystery and magic in their lives, rather than predictability and sameness.

The spot will run globally on digital, and on broadcast in 12 markets.

This new campaign comes against the backdrop of strong momentum in HP’s PC business – which has delivered three consecutive quarters of double-digit revenue growth and regained the #1 PC market share position earlier this year.


Agency: BBDO San Francisco

Client: HP

Title: Reinvent Giving

David Lubars, Chief Creative Officer, BBDO Worldwide

Matt Miller, Chief Creative Officer, BBDO San Francisco

Jakub Szymanski, Creative Director

Alex Stainton, Creative Director

Jason Moussalli, Art Director Associate Creative Director

Adam Balogh, Copywriter Associate Creative Director

Amanda Moody, Senior Producer

Louise Doherty, Head of Integrated Production

Rodney Hameroff, Business Affairs Manager

Audrey Melofchik, Worldwide Senior Director

Elana Shea, Group Account Director

Diana Wolff, Management Supervisor

Nivie Roberts, Account Executive

Tim Millar, Chief Strategy Officer

David Murray, Senior Planning Partner

Heidi Keel, Communications Planning Director

Production Company: Rattling Stick/LA & UK

Sara Dunlop, Director

Polly Ruskin, Line Producer

VFX Company: The Mill/LA

Adam Lambert, VFX Supervisor/Artist

Karina Slater, VFX Producer

Music House: Big Foote/NY

Edit House: Lost Planet/LA

Andrea MacArthur, Editor

Amanda Perry, Editor

Aimée Hinkley, Post-Producer

Adam Scott, Senior Colorists

Sound Designer: Big Foote/NY

Mix Studio: Lime/LA

Matt Miller, Sound Mixer

Etsy: Here's to the Makers

Added 21 November 2019
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