Just in time for the Holiday season, HP will debut new work as part of its ongoing 'Keep Reinventing' campaign.
In this latest installment, titled 'Reinvent Giving,' a young woman creates wonder in the world around her by enlisting a few friends to create a wonderful performance for a lonely little neighbor.
The film, created by BBDO San Francisco and directed by Sara Dunlop, explores the idea of wonder as an experience shared by others, creating memories and impact that can last a lifetime. The idea was driven by the insight that millennials are longing for joy, mystery and magic in their lives, rather than predictability and sameness.
The spot will run globally on digital, and on broadcast in 12 markets.
This new campaign comes against the backdrop of strong momentum in HP’s PC business – which has delivered three consecutive quarters of double-digit revenue growth and regained the #1 PC market share position earlier this year.
Agency: BBDO San Francisco
Title: Reinvent Giving
David Lubars, Chief Creative Officer, BBDO Worldwide
Matt Miller, Chief Creative Officer, BBDO San Francisco
Jakub Szymanski, Creative Director
Alex Stainton, Creative Director
Jason Moussalli, Art Director Associate Creative Director
Adam Balogh, Copywriter Associate Creative Director
Amanda Moody, Senior Producer
Louise Doherty, Head of Integrated Production
Rodney Hameroff, Business Affairs Manager
Audrey Melofchik, Worldwide Senior Director
Elana Shea, Group Account Director
Diana Wolff, Management Supervisor
Nivie Roberts, Account Executive
Tim Millar, Chief Strategy Officer
David Murray, Senior Planning Partner
Heidi Keel, Communications Planning Director
Production Company: Rattling Stick/LA & UK
Sara Dunlop, Director
Polly Ruskin, Line Producer
VFX Company: The Mill/LA
Adam Lambert, VFX Supervisor/Artist
Karina Slater, VFX Producer
Music House: Big Foote/NY
Edit House: Lost Planet/LA
Andrea MacArthur, Editor
Amanda Perry, Editor
Aimée Hinkley, Post-Producer
Adam Scott, Senior Colorists
Sound Designer: Big Foote/NY
Mix Studio: Lime/LA
Matt Miller, Sound Mixer