Goodnessknows: advert-top-1 by BBDO San Francisco
- Location:
Mars brand Goodnessknows has launched a campaign under the tagline 'Know A Note' that is based around the idea that "a little goodness can lead to greatness." In the video, random people on the street are asked to play one note on a variety of instruments including a violin, trombone and flute. While some are better than others, all of the notes were strung together in a film to create the melody of a classical symphony. According to BBDO San Francisco, the song was created with the help of 100 participants and 23 different instruments.
Credits
Executive Creative Director: Matt Miller
Executive Creative Director: Steve Rutter
Creative Director: Gregg Nelson
Creative Director: Page Kishiyama
Art Director: George Thorman
Copywriter: Jared Johnsen
Executive Producer: Louise Doherty
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Group Strategy Director: Mary FlorCruz
Production Company: Helo Productions
Director: Jeff Tremaine
Editorial: Rock Paper Scissors
Editor: Neil Meiklejohn
Brand Director: Kerry Cavanaugh
Sr. Brand Manager: Eric Epstein
Sr. Associate Brand Manager: Hana Hassan