The Drum Awards for Marketing - Extended Deadline

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Date: May 2016
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Mars brand Goodnessknows has launched a campaign under the tagline 'Know A Note' that is based around the idea that "a little goodness can lead to greatness." In the video, random people on the street are asked to play one note on a variety of instruments including a violin, trombone and flute. While some are better than others, all of the notes were strung together in a film to create the melody of a classical symphony. According to BBDO San Francisco, the song was created with the help of 100 participants and 23 different instruments.

Credits

Executive Creative Director: Matt Miller

Executive Creative Director: Steve Rutter

Creative Director: Gregg Nelson

Creative Director: Page Kishiyama

Art Director: George Thorman

Copywriter: Jared Johnsen

Executive Producer: Louise Doherty

Senior Account Director: Elana Shea

Account Director: James Campbell

Account Supervisor: Weina Cai

Account Executive: Divya Reddy

Group Strategy Director: Mary FlorCruz

Production Company: Helo Productions

Director: Jeff Tremaine

Editorial: Rock Paper Scissors

Editor: Neil Meiklejohn

Brand Director: Kerry Cavanaugh

Sr. Brand Manager: Eric Epstein

Sr. Associate Brand Manager: Hana Hassan