The BBDO Moscow team and Cesar have created a unique device called Miss-U-Mat. This mat gives any dog who is missing his owner the chance to send a message to his or her cell phone.
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs lie near the door waiting for their owners to return.
The BBDO Moscow team has decided to bring dogs and owners closer together by creating a unique device. Miss-U-Mat by Cesar is a small carpet with inbuilt detectors, which are activated as soon as the dog lies on it. A microcomputer inside the mat connects to a domestic Wi-Fi network and alerts the owner via a special Miss-U-Mat application, available for both Android and iOS. The longer the dog lies on the mat, the more touching and heart-warming messages the owner will receive, signalling to the owner to return home earlier.
Now with the Miss-U-Mat, even from far away, every dog-owner can feel a little closer to his best friend.
Creative Director: Alexey Fedorov
Creative Group Head: Ekaterina Savrasova
Senior Copywriter: Natalia Sytnik
Additional Credits: Managing Director: Natalia Tsyganova
Digital Creative Group Head: Victor Gribanov
Senior Digital Producer: Yuriy Marin
TV Production Director: Boris Anisonyan
Senior Producer: Valery Gorokhov
Junior Producer: Anna Chernaya
Music Producer: Pavel Filippenko
Group Account Director: Anastasia Dubrovskaya
Account Supervisor: Julia Tegel
Senior Account Manager: Anna Siamashvili
Creative production company: PUNCH production
Director: Alexey Belov
DOP: Konstantin Mazov
Executive Producer: Yegor Maraev
Line Producer: Tatiana Ochinskaya
Mat materials production company: Teximport.ru
Manager: Dmitry Pavlov
Software production company: Fancy Interactive