The Drum Awards for Marketing - Extended Deadline

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Agency: BBDO PARIS
Date: Nov 2017
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From 6-12 November, NGO Care France shared the daily lives of women from the other side of the world on its Instagram account @care_france.

The French actor Pierre Niney, the model Caroline de Maigret and more than 70 celebrities supported this awareness effort sharing the stories of women living in developing countries.

Credits

BBDO PARIS

Creative Director: Matthieu Elkaim

Art Director: Théophile Robaglia

Copywriter: Joseph Rozier

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President: Valérie Accary

Account director: Charlotte Montrichard

Account executive: Manon Debus Pesquet

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Production Director: Julien Sanson

Postproduction Director: Martine Ferey

Tv producer: Morgane Bohn

Film editor: Pierre Deshayes

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Head of Social media: Pierre Engélibert

Social, media & influence strategist: Eleonore Berthier-Milot

Senior social media creative: Guillaume Aubert

Social media manager: Jeremy Communier

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BBDO France Communication Director: Lauren Weber

Social influence & eRP: Auriane Desplanches

GANG LIFE

Documentary lmmakers: Aaron Chervenak & Dimitri Grimblat Producer: Guillaume Boulte

CARE FRANCE

President: Arielle de Rothschild

Chief Executive: Philippe Lévêque

Marketing & Communication Director: Emanuela Croce

Head of Communication Department: Laury-Anne Bellessa