The Drum Awards for Marketing - Extended Deadline

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Agency: BBDO
Client: Orbit gum
Date: Aug 2017
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In a new iteration of Orbit’s 'Time to Shine' brand platform, which launched last year, the new ads bring to life the idea that with the confidence you get from having a clean mouth, you can shine, no matter the situation.

'Robbery' features a charming protagonist caught in the middle of a bank robbery that uses Orbit gum to harness his inner confidence to shine in an unexpected way.

'Pants' brings to life a relatable moment for most people.

'Lunch Money' shows an everyday scenario of a boy mustering up the courage to talk to a girl in the hallway, despite unexpected timing.

Credits

Agency: Energy BBDO & CLM BBDO

Client: Orbit

Title: “Robbery – Orbit Time to Shine,” “Lunch Money – Orbit Time to Shine,” “Pants – Orbit Time to Shine”

Chief Creative Officer: Andrés Ordóñez

Executive Creative Director: Pedro Pérez

Exectuive Creative Director: Josh Gross

“Robbery”

Associate Creative Director: Josejuan Toledo

Associate Creative Director: Sofia Gonzales

“Lunch Money”

Copywriter: Colin O’Toole

Art Director: Hansel Quintela

Copywriter: Mishal Jagjivan

Art Director: Jenn Garcia

“Pants”

Copywriter: Andrew Ure

Art Director: Matt Denyer

Lead Designer: Hung Vinh

Jr. Digital Designer: Erin Knott

Director of Integrated Production: Rowley Samuel

Executive Producer: John Pratt

Director of Music: Daniel Kuypers

Associate Music Producer: Nick Maker

Vice President: Julien Lemoine

Group Account Director: Melanie Marchand

Global Strategic Planner: Veronique Bernard

Account Executive: Lena Lieuvin

Client Service Director: Lianne Sinclair

Account Supervisor: Brittany Peskind

Account Executive: Kristen Miller

Production Company: MJZ

Director: Craig Gillespie

President: David Zander

Producer: Emma Wilcockson

UPM: Deb Tietjen

Editorial Company: White House Post Chicago

Editor: Matthew Wood

Producer: Lauren Connolly

VFX: The Mill

Executive Producer: Andrew Sommerville

Producer: Mike Pullan

Colourist: Luke Morrison

Creative Director: Jay Bandlish

Audio: Another Country

Audio Sound Design/MIx: John Binder

Audio Executive Producer: Tim Konn

Audio Producer : Louise Rider

Assistant Audio Engineer: Mike Regan