Orbit gum: Time to Shine by BBDO
- Location:
In a new iteration of Orbit’s 'Time to Shine' brand platform, which launched last year, the new ads bring to life the idea that with the confidence you get from having a clean mouth, you can shine, no matter the situation.
'Robbery' features a charming protagonist caught in the middle of a bank robbery that uses Orbit gum to harness his inner confidence to shine in an unexpected way.
'Pants' brings to life a relatable moment for most people.
'Lunch Money' shows an everyday scenario of a boy mustering up the courage to talk to a girl in the hallway, despite unexpected timing.
Credits
Agency: Energy BBDO & CLM BBDO
Client: Orbit
Title: “Robbery – Orbit Time to Shine,” “Lunch Money – Orbit Time to Shine,” “Pants – Orbit Time to Shine”
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Pedro Pérez
Exectuive Creative Director: Josh Gross
“Robbery”
Associate Creative Director: Josejuan Toledo
Associate Creative Director: Sofia Gonzales
“Lunch Money”
Copywriter: Colin O’Toole
Art Director: Hansel Quintela
Copywriter: Mishal Jagjivan
Art Director: Jenn Garcia
“Pants”
Copywriter: Andrew Ure
Art Director: Matt Denyer
Lead Designer: Hung Vinh
Jr. Digital Designer: Erin Knott
Director of Integrated Production: Rowley Samuel
Executive Producer: John Pratt
Director of Music: Daniel Kuypers
Associate Music Producer: Nick Maker
Vice President: Julien Lemoine
Group Account Director: Melanie Marchand
Global Strategic Planner: Veronique Bernard
Account Executive: Lena Lieuvin
Client Service Director: Lianne Sinclair
Account Supervisor: Brittany Peskind
Account Executive: Kristen Miller
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Producer: Emma Wilcockson
UPM: Deb Tietjen
Editorial Company: White House Post Chicago
Editor: Matthew Wood
Producer: Lauren Connolly
VFX: The Mill
Executive Producer: Andrew Sommerville
Producer: Mike Pullan
Colourist: Luke Morrison
Creative Director: Jay Bandlish
Audio: Another Country
Audio Sound Design/MIx: John Binder
Audio Executive Producer: Tim Konn
Audio Producer : Louise Rider
Assistant Audio Engineer: Mike Regan