Snickers: Snickers Fix the World by BBDO NY & AMV BBDO
- Location:
Snickers is digging a big hole to solve the world’s annoying problems, and it claims it will solve those them during the Super Bowl.
The brand released its new Super Bowl LIV ad, including a special long-form version on the brand’s YouTube page. In the iconic brand’s signature humor, the ad declares “the world is out-of-sorts” and presents an absurdly satisfying solution to fix it.
The new ad, which also includes an original song, was created by BBDO New York and AMV BBDO. Dubbed 'Snickers Fixes the World,' the new spot highlights humorous and relatable signs of a world that’s clearly not itself, such as grown-ups riding scooters, babies named after produce, devices that listen to your conversations and parents who text dirty pics. The brand’s solution is then revealed: As a crowd gathers in song to watch, a giant Snickers is “fed” to the Earth in a grand attempt to fix the world. The spot ends with some evidence that SNICKERS’ plan just may be working.
“This new ad marks the latest evolution of our award-winning ‘You’re Not You’ campaign,” said Josh Olken, brand director, Snickers. “Since the first Super Bowl spot 10 years ago, we’ve shown the power of Snickers to satisfy when you’re out of sorts. Our attempt to ‘fix the world’ is a new angle, and our biggest yet: When the world itself is out of sorts, maybe it just needs a Snickers.”
Actor Luis Guzmán, known for his prolific character roles, makes an appearance in this year’s Super Bowl ad.
The spot will air during the third commercial break of the first quarter of Super Bowl LIV. Snickers also released a longform version of 'Fix the World' on YouTube, featuring appearances from Miranda Cosgrove, Bill Walton and Charlotte Flair.
Credits
Client: Snickers (Mars)
Tanya Berman
VP of Marketing
Josh Olken
Brand Director, SNICKERS Brand
Martin Terwilliger
Sr. Brand Manager, SNICKERS Brand
Michael Italia
Head of Social Media & Digital Content at the Hive
Seth Dager
Head of Social Creative at the Hive
Betsy Magilnick
Social Media Strategist at the Hive
Rankin Carroll
Global VP, Chocolate Category BU
Dale Green
Global Brand Director, SNICKERS/ Bars
Creative Agency: BBDO
David Lubars
Chief Creative Officer - BBDO Worldwide
Greg Hahn
Chief Creative Officer - BBDO New York
Alex Grieve
Chief Creative Officer - AMV BBDO
Scott Mahoney
Creative Director/Writer - BBDO New York
Dan Oliva
Creative Director/Art Director - BBDO New York
Alan Wilson
Writer - AMV BBDO
Diccon Driver
Art Director - AMV BBDO
Charlotte Adorjan
Creative Director - AMV BBDO
Matt Swinburne
Creative Director - AMV BBDO
Gianfranco Arena
Executive Creative Director - BBDO New York
Peter Kain
Executive Creative Director - BBDO New York
Larissa Magera
Copywriter - BBDO New York
Morgan Hoff
Art Director - BBDO New York
David Rolfe
EVP, Director of Integrated Production - BBDO New York
Amy Wertheimer
EVP, Group Executive Producer - BBDO New York
Sarah Knowlton
Associate Producer - BBDO New York
Julia Millison
Music Producer - BBDO New York
Melissa Chester
Music Producer - BBDO New York
Paul Cisco
Business Manager - BBDO New York
Kirsten Flanik
CEO & President, BBDO New York
Susannah Keller
EVP, Global Business Leader, Mars - BBDO New York
Julien Lemoine
Vice President, Global Business Lead - BBDO CLM
Lisa Piliguian
EVP, Senior Account Director - BBDO New York
Tani Corbacho
VP, Account Director – BBDO New York
Elizabeth O'Connor
Account Manager - BBDO New York
Jacob Plastina
Account Executive - BBDO New York
Richard Moloney
Client Partner - AMV BBDO
Luke Slater
Senior Account Director - AMV BBDO
Philippa Field
Board Account Director - AMV BBDO
Crystal Rix
Chief Marketing Officer - BBDO Worldwide
Annemarie Norris
SVP, Group Director, Behavioral Planning. - BBDO New York
Christina Stoddard
Group Planning Director - BBDO New York
Brian Brydon
Comms Planning Director - BBDO New York
Nicola Willison
Strategy Director AMV - BBDO
Talent Agency: The Marketing Arm
Brad Sheehan
Celebrity Talent Acquisitions
Production Company: MJZ
Tom Kuntz
Director
David Zander
President
Eriks Krumins
Senior Executive Producer
Emily Skinner
Producer
Linus Sandgren
Director of Photography
Brock Houghton
Production Designer
Editorial: Mackenzie Cutler
Gavin Cutler
Editor
Pamela Petruski
Editor
Megan Heard
Assistant Editor
Gina Pagano
Executive Producer
Mix: Heard City
Keith Reynaud
Mixer
Color: Company 3
Tim Masick
Colorist
VFX: The Mill
Phil Crowe
Creative Director
Anastasia Von Rahl
Executive Producer
Melanie Roy
Producer
Bret Aros
Coordinator
Dan Warom
3D Lead
Tim Crabtree
2D Lead
Kai Tsai
Assistant
Remedy Huynh
Assistant
Music: We Are Walker
Sara Matarazzo
Senior Executive Producer
Abbey Hendrix
Executive Producer
Hispanic Agency: Third Ear
Serge Flores
Executive Creative Director
Rene Gardner
Senior Copywriter
Javier Peraza
Senior Copywriter
Rina Tiffer
Group Account Director
Meredith McBroom
Senior Account Executive
Michael McLaughlin
Senior Producer
