SAP: Lobster and Bed by BBDO NY

Agency: BBDO NY
Client: SAP
Date: Feb 2019
Your Vote
Overall Rating
Opps, please vote again
105 votes

SAP is launching new advertising featuring SAP Concur solutions that help companies simplify travel, expense and invoice management.

The campaign consists of a pair of 15-second digital films, grounded in the idea that SAP Concur gives your finance team more visibility and control into your business expenses, before and as they happen – from preventing expensing an outrageous business dinner to helping get a good night’s rest without worrying about a hefty hotel bill. As the advertising states: “See expenses as they happen. SAP Concur. The Best Run SAP.”

The campaign also includes banners, audio and custom content programs. It will run in both the US and UK, with plans to expand to Canada and Australia later in the year.

Managing travel and expenses is becoming an increasingly important area for businesses, and represents a critical piece of SAP’s overall strategy to provide solutions to help businesses run better.


Client: SAP Concur

Creative Agency: BBDO New York

BBDO New York

Chairman & Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

EVP Executive Creative Director: Greg Ketchum

EVP Executive Creative Director: Tom Godici

VP Creative Director: Corey Rakowsky

VP Creative Director: Kleber Menezes

Copywriter: Jesse Langer

Art Director: Nicholas Choremi

Executive Producer: Alex Gianni

Producer: Jasmine Batista

Senior Account Director: Lesli Bilgor

Account Manager: Isabel Pluck

Account Executive: Abigail Solano

Associate Planning Director: Damon Garrett

Business Manager: Grace Kelly

Production Company: World War 7

Director: David Shafei

Executive Producer: Josh Ferrazzano

Producer: Michael Mitchell

Director of Photography: Damian Acevedo

Editor: MackCut

Editor: Dave Koza,

Executive Producer: Gina Pagano

Producer: Zoe Newman

Telecine: Company 3

Telecine Artist: Tim Masick

Post / Mix: MackCut

Conform Artist: Joseph Miller

Sam Shaffer: Engineer

Producer: Zoe Newman

Overall Rating
Overall Rating