Sandy Hook Promise: leaderboard-top-1 by BBDO NY
- Location:
To honor the sixth remembrance of the Sandy Hook School shooting, Sandy Hook Promise has launched its latest PSA, 'Point of View.' Created by BBDO New York and directed by Rupert Sanders, the chilling video highlights how often a shooter goes unnoticed until it’s too late.
'Point of View' follows students throughout their average high school day as they prepare for their class election, from the vision of a student who, by his fellow students' reactions, isn't terribly memorable. But the film takes a dark turn when it’s revealed to the viewer that they’ve been seeing the story through the eyes of a shooter all along. And only when the shooter raises his gun into frame do the students finally notice him too. The film serves as a shocking reminder of how easy it is to ignore the warning signs of someone on their way to becoming a shooter.
The PSA will run on Sandy Hook Promise’s social channels.
BBDO and Sandy Hook Promise have collaborated in the past to honor the anniversary of the Sandy Hook School shooting, including creating two award-winning PSA’s, 'Evan' and 'Tomorrow’s News.' Both PSAs amassed a total of three billion impressions worldwide and received over 200 awards, including 13 Cannes Lions. These short films continue to elevate a national dialogue around gun violence prevention.
Credits
AGENCY: BBDO New York
CLIENT: Sandy Hook Promise
PSA VIDEO: “Point of View”
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Senior Creative Director: Peter Alsante
Creative Director: Bianca Guimaraes
Associate Creative Director/Copywriter: Jim Connolly
Associate Creative Director/Art Director: Marcus Johnston,
Director of Integrated Production: David Rolfe
Executive Producer: Alex Gianni
Music Producer: Julia Millison
Account Director: Lindsey Cash
Account Manager: Elizabeth Jacobs
Planning Director: Ben Bass
Planner: Michael Schonfeld
Group Planning Director: Yin Chung
Director of Digital Analytics and Measurement Lead, Marketing Science: Chris Daniele
Client: Sandy Hook Promise
Founder & Managing Director: Nicole Hockley
Founder & Managing Director: Tim Makris
Marketing and Programs: Dawn Lyons
Production Company: MJZ
Director: Rupert Sanders
DP: Jess Hall
President: David Zander
Executive Producer: Kate Leahy
Producer: Adriana Cebada Mora
Editorial: Work Editorial
Editor: Ben Jordan
Asst Editor: Trevor Myers
EP/Partner: Jane Dilworth,
EP: Erica Thompson
Producer: Chris Delarenal
Finishing Company:
VFX: Blacksmith
VFX Supervisor: Eliza Randall
Lead Compositior: Daniel Morris
Compositor: Yebin Ahn
Roto: Studio 8
Tracking: QLBeans
EP: Charlotte Arnold
VFX Producer: Tina Chen
Music: TBD / Barking Owl Sound
Sound Designer: Morgan Johnson
Creative Director/ EP: Kelly Bayett
Producer: Ashley Bento
Audio
Audio Post: Heard City
Audio Mixer: Keith Reynaud
Audio Mixer: Eric Warzecha
Managing Director/Partner: Gloria Pitagorsky
Executive Producer: Jackie James
ADR: LIME Studio LA
Audio Engineer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan
