Pedigree: Mutts For Trucks by BBDO NY

Agency: BBDO NY
Client: Pedigree
Date: Feb 2020
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The latest campaign from Pedigree saw the brand partner with Mobil Delvac to launch 'Mutts4Trucks.'

The campaign was designed to connect drivers in need of companionship with shelter dogs in need of a home, demonstrating the positive impact that dogs can have on both physical and mental health.

After an adoption event in September, BBDO NY created a series of documentary-style videos that captured life on the road of three truckers and their new best friends. The physical and emotional wellbeing of truckers and their dogs were tracked using activity trackers, facial coding and written surveys, and the results showed several positive impacts for both the dogs and truckers.

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