The Drum Awards for Marketing - Extended Deadline

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Agency: BBDO NY
Client: Pedigree
Date: Mar 2021
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Unless you've been living under a rock, you will have heard of Clubhouse - the 'invite only' audio-based social media platform. Once in, users can jump between different chats, on different subjects, sharing their thoughts on all kinds of discussions. And, you can even... adopt a pooch.

Aptly named 'Doghouse' Mars-owned Pedigree is continuing its mission to use technology to give abandoned dogs new homes. With half the world's dogs presently homeless, last year, it used Zoom to find them their forever homes.

Encouraged by the success of 'Dogs on Zoom' Pedigree reached out to Clubhouse, which welcomed 20 adoptable dogs into its chatroom over the weekend (20 March) to raise awareness of the mental, emotional and physical benefits of pet companionship.

Participants in each 'room' were able to click on the dogs’ profiles, learn about them and find out where they can adopt them from, with Pedigree covering adoption fees.

Credits

Advertising Agency: BBDO, New York, USA

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Associate Creative Director: Matthew Low

Associate Creative Director: Kristin Clark

Junior Copywriter: Nikki Simon

Junior Art Director: Samantha Spellman

Exec Producer: Amy Wertheimer

Head of Interactive Production: James Young

Senior Producer: Danielle Amico

Influencer Manager: Lucy Bennett

Music Producer: Katie Theobalds

VP, Head of Innovation: Vishal Dheiman

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Liz Maini

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

Comms Planning Director: Brian Brydon

Business Affairs Manager: Shelly Bloch

Production Company: BBDO Studios

BBDO Studios Director: AJ Rowe Jr

Editor: Brad Go

Sound Mixer: Corey Bauman