Pedigree: Doghouse by BBDO NY
- Location:
Unless you've been living under a rock, you will have heard of Clubhouse - the 'invite only' audio-based social media platform. Once in, users can jump between different chats, on different subjects, sharing their thoughts on all kinds of discussions. And, you can even... adopt a pooch.
Aptly named 'Doghouse' Mars-owned Pedigree is continuing its mission to use technology to give abandoned dogs new homes. With half the world's dogs presently homeless, last year, it used Zoom to find them their forever homes.
Encouraged by the success of 'Dogs on Zoom' Pedigree reached out to Clubhouse, which welcomed 20 adoptable dogs into its chatroom over the weekend (20 March) to raise awareness of the mental, emotional and physical benefits of pet companionship.
Participants in each 'room' were able to click on the dogs’ profiles, learn about them and find out where they can adopt them from, with Pedigree covering adoption fees.
Credits
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Peter Kain
Executive Creative Director: Gianfranco Arena
Associate Creative Director: Matthew Low
Associate Creative Director: Kristin Clark
Junior Copywriter: Nikki Simon
Junior Art Director: Samantha Spellman
Exec Producer: Amy Wertheimer
Head of Interactive Production: James Young
Senior Producer: Danielle Amico
Influencer Manager: Lucy Bennett
Music Producer: Katie Theobalds
VP, Head of Innovation: Vishal Dheiman
EVP, Senior Account Director: Sally Nathans
SVP, Account Director: Liz Maini
Account Executive: Chelsea Berk
Group Planning Director: Annemarie Norris
Comms Planning Director: Brian Brydon
Business Affairs Manager: Shelly Bloch
Production Company: BBDO Studios
BBDO Studios Director: AJ Rowe Jr
Editor: Brad Go
Sound Mixer: Corey Bauman