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M&M'S: Ghosted by BBDO NY

Agency: BBDO NY
Client: M&M'S
Date: Oct 2018
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While M&M's are a Halloween staple, it’s been 11 years since the brand released a new commercial for Halloween, and the subject of the ad finds Yellow channeling his inner ghost.

The 15-second spot, ‘Ghosted,’ produced by BBDO New York, opens on Red and Yellow leaving a Halloween party, seemingly unscathed, as Red remarks how glad he is that they made it through another Halloween without being eaten. Yellow agrees, but appears a little pallid. As Yellow walks through a pumpkin, we get an inkling that perhaps he didn’t make it. When he floats away we see a bite taken out of his back and he becomes a ghostly image. Thus, not all candies will survive Halloween without being eaten.

Along with the 15-second spot, a six-second version, ‘Eaten,’ will also run online. Additionally, the full-length commercial was also developed in Spanish for Hispanic-focused audiences.

The brand also created new Halloween-themed print ads.

Credits

CLIENT

COMPANY MARS Wrigley Confectionery

BRAND M&M'S

VICE PRESIDENT, CBU CHOCOLATE, MARS WRIGLEY CONFECTIONARY Tanya Berman

BRAND DIRECTOR, M&M'S Allison Miazga-Bedrick

SENIOR BRAND MANAGER, M&M'S Caroline Caparyan

CREATIVE AGENCY

CCO WORLDWIDE, Chairman N America: David Lubars

CHIEF CREATIVE OFFICER, NY: Greg Hahn

CREATIVE AGENCY: BBDO NY

EXECUTIVE CREATIVE DIRECTOR: Tim Bayne

ASSOCIATE CREATIVE DIRECTOR: Jenn Tranbarger

ASSOCIATE CREATIVE DIRECTOR: Jessica Rello

JR ART DIRECTOR: Dominique Wynne

JR COPYWRITER: Matt Onorato

GROUP EXECUTIVE PRODUCER: Amy Wertheimer

EXECUTIVE MUSIC PRODUCER: Rani Van

PRINT PRODUCER: Ilona Siller/Lizzie Lehn

SR BUSINESS MANAGER: Paul Cisco

EVP, GLOBAL ACCOUNT DIRECTOR Susannah Keller

VP, ACCOUNT DIRECTOR: Ashley Gill

ACCOUNT MANAGER: Liz Jacobs

ACCOUNT EXECUTIVE: Olivia Dames

ACCOUNT EXECUTIVE: Jess Dunne

SR PROJECT MANAGER: Jessica Cohn

CELEBRITY TALENT ACQUISITION

AGENCY: The Marketing Arm

VICE PRESIDENT: Brad Sheehan

PRODUCTION DETAILS:

PRODUCTION COMPANY: Hungry Man

ADDRESS: 3111 South La Cienega Blvd

Los Angeles, CA 90016

PHONE: 310.264.3000

MANAGING PARTNER/EXECUTIVE PRODUCER: Kevin Byrne

EXECUTIVE PRODUCER/DIRECTOR OF SALES: Dan Duffy

EXECUTIVE PRODUCER: Mino Jarjoura

EXECUTIVE PRODUCER: Caleb Dewart

DIRECTOR: Dave Laden

PRODUCER: Matt MacLennan

DIRECTOR OF PHOTOGRAPHY: Corey Walter

SHOOT DATE: 7/11/18

EDITORIAL DETAILS:

EDITORIAL COMPANY: PS 260

ADDRESS: 260 5th Ave, Penthouse

New York, NY 10001

PHONE: 212.447.0006

HEAD OF PRODUCTION: Laura Patterson

EDITOR: Maury Loeb

ASSISTANT EDITOR: Erica Verga

POST/FINISHING DETAILS:

VISUAL EFFECTS/FINISH COMPANY: HouseSpecial

CCO/DIRECTOR: Kirk Kelley

EXECUTIVE PRODUCER: Lourri Hammack

SENIOR PRODUCER: Zilpha Yost

LINE PRODUCER: Jennifer Catalino

PHONE: 503.225.1130

MUSIC COMPANY: RMI Music

COMPOSER: Robert Miller

PRODUCER: Elena Pelse

SOUND DESIGN COMPANY: Henryboy

COMPOSER: Bill Chesley

PRODUCER: Kate Gibson

COLORIST Tim Masick

COMPANY Company 3

AUDIO FINISHING:

MIX & RECORD COMPANY: Heard City

ENGINEER: Phil Loeb

PRODUCER: Sasha Awn

VO TALENT: Billy West (Red) / JK Simmons (Yellow)

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