Mars: Twix Meltdown by BBDO NY

Agency: BBDO NY
Client: Mars
Date: Apr 2019
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The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But coffee-drinkers want their coffee to be a delicious experience in addition to just a java jolt. So Twix is giving it to them, with a game-changing new device.

To celebrate this tasty union of Twis and coffee together, the brand is unveiling the extremely limited-edition Twix Meltdown via the Twix Instagram handle - a first-of-its-kind product that allows fans to place a Left Twix or Right Twix into any cup of hot coffee and pull out just the cookie, leaving them with a chocolatey, caramely coffee.

Consumers can learn more about this surprising pairing and have the chance to receive a limited-edition Twix Meltdown device by following Twix on Instagram beginning April 25.

Credits

Agency: BBDO New York

Client: MARS

Brand: TWIX

MARS CHOCOLATE NORTH AMERICA: Client

Brand Director, TWIX Brand: Michelle Deignan

Sr. Brand Manager, TWIX Brand: Thomas Hedworth

Sr. Associate Brand Manager, TWIX Brand: Mariel Alvarez Delgado

BBDO NEW YORK: Creative Agency

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Bianca Guimaraes

Senior Creative Director: Tom Kraemer

Senior Designer: Veronica Souza

EVP, Director of Integrated Production: David Rolfe

EVP, Group Executive Producer: Amy Wertheimer

EVP, Executive Producer: Anthony Curti

Interactive Executive Producer: Katie Young

Integrated Producer: Mo Twine

Junior Producer: Philip Peker

CEO & President, BBDO New York: Kirsten Flanik

EVP, Global Account Leader, Mars: Susannah Keller

EVP, Account Director: Lisa Piliguian

VP, Account Director: Carrie White

Account Manager: Michelle Ostbye

Account Executive: Danee Fields

Senior Project Manager: Amy Orgel

Business Manager: Paul Cisco

SVP, Group Director, Behavioral Planning: Annemarie Norris

VP, Planning Director: Christina Stoddard

Planner: Michael Schonfeld

Production Company: O Positive

Director: Brian Billow

DP: Christophe Lazenberg

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

VFX/Conform: Smigital

Flame Artist: Jim Hayhow

Mix: Mack Cut

Mixer: Sam Shaffer

Edit House: MACK CUT

Editor: Nick Divers

Assistant Editor: Kenneth Munoz

Executive Producer: Gina Pagano

Producer: Margarita Mutuc

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