Mars: Twix Meltdown by BBDO NY
- Location:
The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But coffee-drinkers want their coffee to be a delicious experience in addition to just a java jolt. So Twix is giving it to them, with a game-changing new device.
To celebrate this tasty union of Twis and coffee together, the brand is unveiling the extremely limited-edition Twix Meltdown via the Twix Instagram handle - a first-of-its-kind product that allows fans to place a Left Twix or Right Twix into any cup of hot coffee and pull out just the cookie, leaving them with a chocolatey, caramely coffee.
Consumers can learn more about this surprising pairing and have the chance to receive a limited-edition Twix Meltdown device by following Twix on Instagram beginning April 25.
Credits
Agency: BBDO New York
Client: MARS
Brand: TWIX
MARS CHOCOLATE NORTH AMERICA: Client
Brand Director, TWIX Brand: Michelle Deignan
Sr. Brand Manager, TWIX Brand: Thomas Hedworth
Sr. Associate Brand Manager, TWIX Brand: Mariel Alvarez Delgado
BBDO NEW YORK: Creative Agency
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Peter Alsante
Creative Director: Bianca Guimaraes
Senior Creative Director: Tom Kraemer
Senior Designer: Veronica Souza
EVP, Director of Integrated Production: David Rolfe
EVP, Group Executive Producer: Amy Wertheimer
EVP, Executive Producer: Anthony Curti
Interactive Executive Producer: Katie Young
Integrated Producer: Mo Twine
Junior Producer: Philip Peker
CEO & President, BBDO New York: Kirsten Flanik
EVP, Global Account Leader, Mars: Susannah Keller
EVP, Account Director: Lisa Piliguian
VP, Account Director: Carrie White
Account Manager: Michelle Ostbye
Account Executive: Danee Fields
Senior Project Manager: Amy Orgel
Business Manager: Paul Cisco
SVP, Group Director, Behavioral Planning: Annemarie Norris
VP, Planning Director: Christina Stoddard
Planner: Michael Schonfeld
Production Company: O Positive
Director: Brian Billow
DP: Christophe Lazenberg
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
VFX/Conform: Smigital
Flame Artist: Jim Hayhow
Mix: Mack Cut
Mixer: Sam Shaffer
Edit House: MACK CUT
Editor: Nick Divers
Assistant Editor: Kenneth Munoz
Executive Producer: Gina Pagano
Producer: Margarita Mutuc
