Macy's: Find More by BBDO NY
- Location: United States
Macy’s Spring 2019 campaign, ‘Find More,’ is an ode to women finding their best selves as they go about their everyday lives. The 60-second commercial, created by Macy’s and BBDO New York, is airing now through April 6. The spot features an original poem, read aloud as a diverse group of women go confidently through their days, exemplifying beauty in its many forms, using fashion to express themselves to the world.
Macy’s Presents The Edit is the digital destination to explore new trends, as well as find inspiration and dive into must-have ‘It List’ items curated by the experts in Macy’s Fashion Office. These trends and more are featured in the new television spot.
These individual expressions of self and beauty are also explored on Macy’s social media channels. Individual women are featured in photos and videos overlaid with each woman’s personal definition of beauty. These descriptions will be as unique as the women writing them, exemplifying the limitless nature of beauty. Macy’s Instagram encourages viewers to find more with inspiring content that defies conventional labels of what is beautiful.
Macy’s has also teamed up with The New York Times’ T Brand Studio for an inside look at how trends are born. Viewers can get to know Macy’s Fashion Office and meet Durand Guion and his team as they share an inside view of how they gather trends from across the globe, reinterpret ideas for the Macy’s shopper and curate the must-have items at Macy’s stores and online nationwide. The three-episode series is available now in The Scoop on Macy’s Presents The Edit, as well as YouTube.com.
Credits
SPRING FASHION
Client: Macy’s
Campaign: 'Find More'
Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Kat Kvas
Art Director: Sho Matsuzaki
Senior Project Manager: Noreen Masih
VP, Group Executive Producer: Dan Blaney
Associate Producer: Corie Rosenblatt
SVP, Director of Business Affairs: Bernadette Naughten
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Adele Solomon
SVP, Group Planning Director: Yin Chung
VP, Planning Director: Liz Simons
Senior Planner: Julie Naidu
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Clare Driggs
Production: Somesuch
Director: Daniel Wolfe
EP: Nicky Barnes
Line Producer: Saul Germaine
DP: Chayse Irvin
Editorial: Cosmo Street
Executive Producer: Maura Woodward
Sr Producer: Paolo Solarte
Editor: Tom Lindsay
Assistant Editor: Alex Morales / Josh Berger
VFX: Blacksmith
2D Flame Leads: Iwan Zwarts, Jamie Scott
Executive Producer: Charlotte Arnold
VFX Producer: Bindy St. Leger
Compositor: Jacob Slutsky
Music: Barking Owl Sound
Creative Director/Partner: Kelly Bayett
Producer: Hannah Alter
Music Title: One Word
Composed by: Barking Owl
Published by: Barking Owl
Managing Director: Justin Bayett
Final Mix: Heard City
Mixer: Keith Reynaud
SPRING BEAUTY
Client: Macy’s
Campaign:“1 Outfit, 5 Looks”
Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Gabrielle Attia
Associate Creative Director: Bruno Borges
Art Director: Pedro Sampaio
Senior Project Manager: Noreen Masih
Senior Content Producer: Andrew Osborne
Associate Producer: Molly Ross
SVP, Director of Business Affairs: Bernadette Naughten
VP, Production Services Director: Jessica Nugent
Business Affairs Manager: Adele Solomon
SVP, Group Planning Director: Yin Chung
Senior Communications Planner: Julie Naidu
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Maddy Bell
Production: BBDO Studios
Studio Director: Michael Gentile
Studio Producer: AJ Rowe
Line Producer: Becky Morrison
Director: Blair Waters
DP: Stefan Weinberger
AD: David B. Easton
Editorial: BBDO Studios
Studio Producer: Luke Butler
Producer: Jason Hammel
Editor: Rhys Hecox
Assistant Editor: Nicole Conflenti
Colorist: Dan Edwards
