Macy's: Find More by BBDO NY

Agency: BBDO NY
Client: Macy's
Date: Mar 2019
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Macy’s Spring 2019 campaign, ‘Find More,’ is an ode to women finding their best selves as they go about their everyday lives. The 60-second commercial, created by Macy’s and BBDO New York, is airing now through April 6. The spot features an original poem, read aloud as a diverse group of women go confidently through their days, exemplifying beauty in its many forms, using fashion to express themselves to the world.

Macy’s Presents The Edit is the digital destination to explore new trends, as well as find inspiration and dive into must-have ‘It List’ items curated by the experts in Macy’s Fashion Office. These trends and more are featured in the new television spot.

These individual expressions of self and beauty are also explored on Macy’s social media channels. Individual women are featured in photos and videos overlaid with each woman’s personal definition of beauty. These descriptions will be as unique as the women writing them, exemplifying the limitless nature of beauty. Macy’s Instagram encourages viewers to find more with inspiring content that defies conventional labels of what is beautiful.

Macy’s has also teamed up with The New York Times’ T Brand Studio for an inside look at how trends are born. Viewers can get to know Macy’s Fashion Office and meet Durand Guion and his team as they share an inside view of how they gather trends from across the globe, reinterpret ideas for the Macy’s shopper and curate the must-have items at Macy’s stores and online nationwide. The three-episode series is available now in The Scoop on Macy’s Presents The Edit, as well as YouTube.com.

Credits

SPRING FASHION

Client: Macy’s

Campaign: 'Find More'

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Kat Kvas

Art Director: Sho Matsuzaki

Senior Project Manager: Noreen Masih

VP, Group Executive Producer: Dan Blaney

Associate Producer: Corie Rosenblatt

SVP, Director of Business Affairs: Bernadette Naughten

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Adele Solomon

SVP, Group Planning Director: Yin Chung

VP, Planning Director: Liz Simons

Senior Planner: Julie Naidu

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Clare Driggs

Production: Somesuch

Director: Daniel Wolfe

EP: Nicky Barnes

Line Producer: Saul Germaine

DP: Chayse Irvin

Editorial: Cosmo Street

Executive Producer: Maura Woodward

Sr Producer: Paolo Solarte

Editor: Tom Lindsay

Assistant Editor: Alex Morales / Josh Berger

VFX: Blacksmith

2D Flame Leads: Iwan Zwarts, Jamie Scott

Executive Producer: Charlotte Arnold

VFX Producer: Bindy St. Leger

Compositor: Jacob Slutsky

Music: Barking Owl Sound

Creative Director/Partner: Kelly Bayett

Producer: Hannah Alter

Music Title: One Word

Composed by: Barking Owl

Published by: Barking Owl

Managing Director: Justin Bayett

Final Mix: Heard City

Mixer: Keith Reynaud

SPRING BEAUTY

Client: Macy’s

Campaign:“1 Outfit, 5 Looks”

Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Associate Creative Director: Gabrielle Attia

Associate Creative Director: Bruno Borges

Art Director: Pedro Sampaio

Senior Project Manager: Noreen Masih

Senior Content Producer: Andrew Osborne

Associate Producer: Molly Ross

SVP, Director of Business Affairs: Bernadette Naughten

VP, Production Services Director: Jessica Nugent

Business Affairs Manager: Adele Solomon

SVP, Group Planning Director: Yin Chung

Senior Communications Planner: Julie Naidu

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Maddy Bell

Production: BBDO Studios

Studio Director: Michael Gentile

Studio Producer: AJ Rowe

Line Producer: Becky Morrison

Director: Blair Waters

DP: Stefan Weinberger

AD: David B. Easton

Editorial: BBDO Studios

Studio Producer: Luke Butler

Producer: Jason Hammel

Editor: Rhys Hecox

Assistant Editor: Nicole Conflenti

Colorist: Dan Edwards

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