FedEx: Gift Box by BBDO NY
- Location:
The FedEx holiday campaign, created by BBDO NY, builds on the 'What we deliver by delivering' brand platform that was introduced last year, and focuses on consumers who will be shipping and receiving packages during the holiday season.
The film, titled 'Gift Box,' is intended to capture the emotional side of package delivery by illustrating how it’s not about the packages or pallets, but rather, what it means and does for people. The commercial follows the story of a young girl and how a simple FedEx box triggers her imagination, turning her Christmas morning into a magical holiday experience – a story that reminds viewers of the possibilities that FedEx enables not just during the holidays, but every day.
The advertising was directed by Noam Murro, who also directed last year’s series of brand spots.
Credits
Client: FedEx
VP, Brand Experience Marketing: Monica Skipper
Director, Advertising and Marketing Communications: Jeff Maddock
Manager, Advertising: Lisa Tarjan
Marketing Advisor: Brad Bowers
Creative: BBDO
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
EVP, Executive Creative Director: Greg Ketchum
EVP, Executive Creative Director: Tom Godici
SVP, Senior Creative Director: Greg Gerstner
VP, Creative Director: Banks Noel
VP, Senior Creative Director: Eric Goldstein
VP, Creative Director: Fred Kovey
Project Manager: Natalie Taylor
EVP, Director of Integrated Production: David Rolfe
VP, Group Executive Producer: Alex Gianni
Senior Producer: Melanie Cornish
Executive Music Producer: Melissa Chester
VP, Business Affairs: Kathy Bannon
EVP, Senior Account Director: Josh Steinman
VP, Account Director: Cailin Gibbons
Account Manager: Taylor Baird
Account Executive: Christian Martinez
Production Company: Biscuit
Director: Noam Murro
Partner/Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Heads of Production: Rachel Glaub, Mercedes Allen-Sarria
Unit Production Manager: Jay Veal
Production Supervisor: Jen Berry
Director of Photography: Rodrigo Prieto
Production Designer: Brock Houghton
Editor: Work Editorial
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Editor: Rich Orrick
Cutting Assistant: Audrey Weiner
Telecine: Color Collective
Telecine Artist: Alex Bickel
Producer: Claudia Guevara
Conform/Finishing/Visual Effects: Blacksmith
VFX Supervisor: Eliza Randall
2D Lead/Compositor: Jamie Scott
Compositors: Jacob Coy, Meggen Burdick, Jacob Slutsky, Yebin Ahn
CG Artists: Olivier Varteressian, Tuna Unalan, Rick Walia, Vitaliy Burov
Executive Producer: Charlotte Arnold
VFX Producer: Tina Chen
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Producer: Leslie DiLullo
Mix: Sound Lounge
Engineers: Tom Jucarone, Peter Holcomb
Producer: Becca Falborn
