A film, created by BBDO New York, called 'Fuel Your Destiny', will debut during the Grammy Awards.
Reaching back into Dunkin’s history, 'Fuel Your Destiny' speaks to both the company’s foundational coffee heritage and to its fun, optimistic, forward-looking personality that is at the heart of the brand. It’s a cinematic and humorous tale featuring explorers at sea. One is weary and down because there’s no such thing as Dunkin’ yet. Thankfully, the Captain comes along with a gloriously rousing and stirring speech about the future and the potential they will realize - when fueled by the hot and iced coffee of Dunkin’ - filling the entire crew with hope, inspiration and unbridled enthusiasm.
The film will run both online and off, in 60- and 30-second lengths, with the longer-length running on Dunkin’s social media channels. A social content series rounds out the campaign.
Agency: BBDO New York
Creative Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
VP, Creative Director: Scott Mahoney
VP, Creative Director: Dan Oliva
Director of Integrated Production: David Rolfe
VP, Group Executive Producer: Dan Blaney
EVP, Senior Director: Jim Santora
VP, Account Director: Tyler Harris
Account Executive: Drew Raabe
Planning Director: Liz Lee
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer: Holly Vega
Edit House: Mackenzie Cutler
Editor: Gavin Cutler
Executive Producer: Gina Pagano
VFX: The Mill NY