Dunkin': Fuel Your Destiny by BBDO NY

Agency: BBDO NY
Client: Dunkin'
Date: Feb 2019
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A film, created by BBDO New York, called 'Fuel Your Destiny', will debut during the Grammy Awards.

Reaching back into Dunkin’s history, 'Fuel Your Destiny' speaks to both the company’s foundational coffee heritage and to its fun, optimistic, forward-looking personality that is at the heart of the brand. It’s a cinematic and humorous tale featuring explorers at sea. One is weary and down because there’s no such thing as Dunkin’ yet. Thankfully, the Captain comes along with a gloriously rousing and stirring speech about the future and the potential they will realize - when fueled by the hot and iced coffee of Dunkin’ - filling the entire crew with hope, inspiration and unbridled enthusiasm.

The film will run both online and off, in 60- and 30-second lengths, with the longer-length running on Dunkin’s social media channels. A social content series rounds out the campaign.

Credits

Client: Dunkin’

Agency: BBDO New York

Creative Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

Executive Creative Director: Doug Fallon

Executive Creative Director: Steven Fogel

VP, Creative Director: Scott Mahoney

VP, Creative Director: Dan Oliva

Director of Integrated Production: David Rolfe

VP, Group Executive Producer: Dan Blaney

EVP, Senior Director: Jim Santora

VP, Account Director: Tyler Harris

Account Executive: Drew Raabe

Planning Director: Liz Lee

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Executive Producer: Holly Vega

Edit House: Mackenzie Cutler

Editor: Gavin Cutler

Executive Producer: Gina Pagano

VFX: The Mill NY