Dunkin': Fuel Your Destiny by BBDO NY

A film, created by BBDO New York, called 'Fuel Your Destiny', will debut during the Grammy Awards.

Reaching back into Dunkin’s history, 'Fuel Your Destiny' speaks to both the company’s foundational coffee heritage and to its fun, optimistic, forward-looking personality that is at the heart of the brand. It’s a cinematic and humorous tale featuring explorers at sea. One is weary and down because there’s no such thing as Dunkin’ yet. Thankfully, the Captain comes along with a gloriously rousing and stirring speech about the future and the potential they will realize - when fueled by the hot and iced coffee of Dunkin’ - filling the entire crew with hope, inspiration and unbridled enthusiasm.

The film will run both online and off, in 60- and 30-second lengths, with the longer-length running on Dunkin’s social media channels. A social content series rounds out the campaign.