Explore the best creative works

Dunkin' Donuts: Young Looking, Subtitles, Espresso-Wear by BBDO NY

Agency: BBDO NY
Date: Nov 2018
Your Vote
Overall Rating
Opps, please vote again
31 votes

Dunkin’, which recently dropped the ‘Donuts’ from its name, has launched a new line of handcrafted espresso drinks, and with it, a quirky new campaign from BBDO New York.

The premise is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, Americano or macchiato.

The fully integrated campaign, called ‘Sipping is Believing,’ includes TV, radio, social and display. Three videos highlight the surprise and excitement you feel when you discover something great. The two TV spots, ‘Young and ‘Subtitles,’ capture people in surprising situations. In one, two office workers are talking about how surprised they are that the Dunkin’ espresso are drinks are so good, comparing their level of surprise on hearing that their extremely young-looking boss named Gary is actually 48. Another finds two hospital workers who are unable to carry on a conversation because they can’t stop drinking Dunkin’s new lattes long enough to speak, so the one must read subtitles of the other’s thoughts through subtitles..

An extended online film promotes a faux line of ‘Espresso-Wear’ that demonstrates people’s passion for Dunkin’s new espresso drinks. There are Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.


Agency: BBDO New York

Client: Dunkin’

Campaign: 'Young Looking', 'Subtitles', 'Espresso-Wear'

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

Executive Creative Director: Doug Fallon

Executive Creative Director: Steven Fogel

Associate Creative Director: Talon Gustafson

Senior Art Director: Brian Pinkley

Director of Integrated Production: David Rolfe

VP, Group Head Executive Producer: Dan Blaney

VP, Executive Producer: Diane McCann

Producer: Katie Greene

EVP, Senior Director: Jim Santora

VP, Account Director: Tyler Harris

Account Manager: Alexandra Castellanos

Planning Director: Liz Lee

Live Action

Production Company: O Positive

Director: Jim Jenkins (Young Looking and Subtitles)

Director: Brian Billow (Espresso-Wear)

Executive Producers: Ralph Laucella and Marc Grill

Food and Graphics (Young Looking and Subtitles)

Production Company: Squad 47

Director: Steve Greenstein

Edit House: Mackenzie Cutler

Executive Producer: Gina Pagano

Editor: Pamela Petruski (Young Looking)

Editor: Gavin Cutler (Subtitles)

Editor: Ryan Steele (Espresso-Wear)

Espresso-Wear Music: Bang Music

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy