Thinx: MENstruation by BBDO New York
- Location:
Thinx, which makes ‘period-proof underwear’, is imagining a world where both sexes get periods and nobody is uncomfortable talking about them.
In ‘MENstruation,’ the first national TV ad campaign for Thinx, includes scenes where cisgender men talk about their periods, like where a boy tells his dad that he got his first period, a man asking a colleague for a tampon, and a teen boy dropping pads out of his locker and a girl helping pick them up.
Other scenes show a man rolling over in bed to reveal a blood stain on the sheets and a guy checking out his jeans in a bathroom mirror to make sure he doesn’t have a stain.
The tag states, “If we all had them, maybe we’d be more comfortable with them,” and concluding with a call to action for all viewers, “It’s time to get comfortable” talking about and destigmatizing menstruation.
Credits
Agency, BBDO New York
Bianca Guimaraes, VP Creative Director
Peter Alsante, VP Creative Director
Jenn Tranbarger, ACD/AD
Jess Rello, ACD/CW
David Lubars, Chief Creative Office, Worldwide
Greg Hahn, Chief Creative Office, New York
Angela Narloch, Executive Producer
Anthony Curti, Executive Producer
Corie Rosenblatt, Producer
Yamaris Leon, Content Operations Director
Julia Millison, Music Producer
Shelly Bloch, Business Manager
Dave Rolfe, Head of Integrated Production
Katherine Grib. Account Director
Olivia Dames, Account Executive
Crystal Rix, Chief Strategy Officer
Nicole Landesman, SVP Brand Strategist
Kim Ryneska, SVP Brand Strategist
Christine Yang, Data Solutions Manager
Client, Thinx
Maria Molland, CEO
Siobhán Lonergan, Chief Brand Officer
Hilary Fischer-Groban, Brand Director
Meng Shui, Creative Director
Daniella Sakhai, Senior Manager of Performance Marketing
Meredith Zingale, Brand and Creative Project Manager
Production, Biscuit
Shawn Lacy, Partner/Managing Director
Rachel McDonald, Director
Autumn Durald Arkapaw, Director of Photography
Holly Vega, Executive Producer
Mercedes Allen-Sarria, Head of Production
Rachel Glaub, Head of Production
Maury Strong, Line Producer
Editorial, Arcade
Sila Soyer, Executive Producer
Arlene Perez, Producer
Laura Sanford, Editor
Jeff Lopus, Editor
Max Hoffman, Asst Editor
Sound Design, Heard City
Gloria Pitagorsky, MD/Partner
Eric Warzecha, Audio Engineer
Color, Company 3
Sofie Borup, Colorist
Alexandra Lubrano, Producer
Finishing Company, The Mill
Bethany Phillips, Producer
Luke Proctor, Producer
Anton Anderson, VFX Artist
David Forcada, VFX Artist
Justin Keil, VFX Artist
Jamie Scott, VFX Artist
Drew Maloney, VFX Artist
Sam Caine, VFX Artist
Corey Brown, VFX Artist
