St. Jude Children's Research Hospital: advert-body-1 by BBDO New York
- Location:
To celebrate Giving Tuesday, St Jude Children’s Research Hospital has partnered with BBDO, Facebook Creative Shop and Flight School to launch a unique VR experience in honor of St Jude and the families they support…the 'St Jude Hall of Heroes'.
Inspired by the bravery and resilience of the children being treated at St Jude, the St Jude Hall of Heroes experience imagines patients as larger than life superheroes. Viewers hear directly from patients and their families, celebrating their stories and spreading awareness of childhood cancer and other life-threatening diseases. The experience is set on floating islands—each island with statues 60 feet tall, each one unique in representing a St. Jude patient and their story.
The Idea was chosen following a competition at last summer’s Cannes Lions Festival. The experience will be available to demo on Oculus Quest devices exclusively in select Best Buy stores. The VR experience will be available more broadly on the Oculus platform in early 2020.
Credits
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Offier, BBDO New York: Greg Hahn
EVP, Executive Creative Director: Tom Markham
Sr. Art Director: Martin Staaf
VP, Head of Innovation: Vishal Dheiman
Interactive Producer: Chava Quinn
Director: Andrew Osborne
Chief Strategy Officer: Crystal Rix
Director of Integrated Production: David Rolfe
Front End Engineer: Nick Russo
QA Manager: Jimmy McGee
Junior Copywriter: Sandi Spino
Corporate Communications Manager: Kaley Turner
CMO, Facebook AR/VR: Rebecca Van Dyck
Director, Emerging Platforms: Eric Oldrin
Partner & Strategic Marketing Director: Paula Cuneo
Client Partner: Eric Laurence
Creative Agency Partner: Dave Surgan
Partner & Experience Marketing Manager: Lauren Burmaster
Director, Global Creative Councils: Kristen Carlson
Event Marketer: Jaclyn Pollack
Project Manager: Melissa Grisby
Client Solutions Manager, Non-Profit: Cam Gamble
Vertical Lead: Neisha Tweed Bell
Creative Strategist: Annie Foster
Creative Strategist: Kissa Fernandez
Creative Strategist: Jeremy Smallwood
Creative Strategist: Bruno Maugery
Creative Strategist: Jill Applebaum
Designer: Frances Smith
Designer: Tim Hubner
Producer: Caitlin Tran
Producer: Annie Porter
Creative Researcher: Mila Fang Xia
Corporate Communications Manager: Simone Levien
Lead Commercial Counsel: Jonathan Faura
Flight School
Co-Founder/Executive Creative Director: Limbert Fabian
Executive Producer: Taylor Williams
Producer: Matthew Baughman
Associate Producer: Julia Gibson
Marketer: Sara Hebert