St. Jude Children's Research Hospital: St. Jude Hall of Heroes by BBDO New York

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To celebrate Giving Tuesday, St Jude Children’s Research Hospital has partnered with BBDO, Facebook Creative Shop and Flight School to launch a unique VR experience in honor of St Jude and the families they support…the 'St Jude Hall of Heroes'.

Inspired by the bravery and resilience of the children being treated at St Jude, the St Jude Hall of Heroes experience imagines patients as larger than life superheroes. Viewers hear directly from patients and their families, celebrating their stories and spreading awareness of childhood cancer and other life-threatening diseases. The experience is set on floating islands—each island with statues 60 feet tall, each one unique in representing a St. Jude patient and their story.

The Idea was chosen following a competition at last summer’s Cannes Lions Festival. The experience will be available to demo on Oculus Quest devices exclusively in select Best Buy stores. The VR experience will be available more broadly on the Oculus platform in early 2020.


Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Offier, BBDO New York: Greg Hahn

EVP, Executive Creative Director: Tom Markham

Sr. Art Director: Martin Staaf

VP, Head of Innovation: Vishal Dheiman

Interactive Producer: Chava Quinn

Director: Andrew Osborne

Chief Strategy Officer: Crystal Rix

Director of Integrated Production: David Rolfe

Front End Engineer: Nick Russo

QA Manager: Jimmy McGee

Junior Copywriter: Sandi Spino

Corporate Communications Manager: Kaley Turner


CMO, Facebook AR/VR: Rebecca Van Dyck

Director, Emerging Platforms: Eric Oldrin

Partner & Strategic Marketing Director: Paula Cuneo

Client Partner: Eric Laurence

Creative Agency Partner: Dave Surgan

Partner & Experience Marketing Manager: Lauren Burmaster

Director, Global Creative Councils: Kristen Carlson

Event Marketer: Jaclyn Pollack

Project Manager: Melissa Grisby

Client Solutions Manager, Non-Profit: Cam Gamble

Vertical Lead: Neisha Tweed Bell

Creative Strategist: Annie Foster

Creative Strategist: Kissa Fernandez

Creative Strategist: Jeremy Smallwood

Creative Strategist: Bruno Maugery

Creative Strategist: Jill Applebaum

Designer: Frances Smith

Designer: Tim Hubner

Producer: Caitlin Tran

Producer: Annie Porter

Creative Researcher: Mila Fang Xia

Corporate Communications Manager: Simone Levien

Lead Commercial Counsel: Jonathan Faura

Flight School

Co-Founder/Executive Creative Director: Limbert Fabian

Executive Producer: Taylor Williams

Producer: Matthew Baughman

Associate Producer: Julia Gibson

Marketer: Sara Hebert

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