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Snickers: NFL Hunger Bar by BBDO New York

Client: Snickers
Date: Sep 2017
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Snickers is again going for snickers in its latest ads. The two new spots for the candy bar highlight how hunger can ruin your fantasy football draft.

The spots, created by BBDO New York, feature new NFL-themed Snickers hunger bars. In one spot, a guy shows up at his fantasy football draft in a centaur suit. When the bewildered host looks at his weirdly attired guest, the centaur says that he has mixed up his fantasy nights, due to hunger that could have been sated by a Snickers.

A second one has a guy spilling his guts about what his ultimate fantasy would be – to walk away from his family and job and start fresh – while his fantasy draft cohorts look on in jaw-dropped horror.

The spots will make their TV debut Thursday, Sept. 7 during the first NFL game of the season between Kansas City and New England.

Credits

MARS CHOCOLATE NORTH AMERICA: Client

Berta De Pablos; VP, Marketing

Allison Miazga-Bedrick; Brand Director – Filled Bars Portfolio

Michael Italia; Senior Brand Manager, SNICKERS Brand

Ines Bustelo; Senior Associate Brand Manager, SNICKERS NFL

Here you go:

BBDO NEW YORK: Creative Agency

David Lubars; Chief Creative Officer, BBDO Worldwide

Greg Hahn; Chief Creative Officer, BBDO New York

Gianfranco Arena; Executive Creative Director

Peter Kain; Executive Creative Director

Scott Mahoney; Creative Director

Dan Oliva; Creative Director

David Rolfe; EVP, Director of Integrated Production

Amy Wertheimer; EVP, Group Executive Director

Anthony Curti; Executive Producer

Kirsten Flanik; President, BBDO New York

Susannah Keller; Global Account Director

Lisa Piliguian; SVP, Account Director

Tani Corbacho; VP, Account Director

Blake Maraoui; Account Manager

Danee Fields; Account Executive

Annemarie Norris; SVP, Group Planning Director

Christina Stoddard; Planning Director

Sean Stogner; Senior Communications Planner

CLIENT NAME TITLE

David Shane; Director

Ralph Laucella; Executive Producer

Marc Grill; Executive Producer

Ken Licata; Production EP

Marc Laliberte Else; Directory of Photography

ARCADE EDIT & GFX: Editorial

Dave Anderson; Editor

Fanny Diaz; Producer

HEARD CITY: Sound

Keith Renaud; Sound Mixer

CO3 - Color

Tim Masick; Colorist