Snickers: America’s Not-So-Sweetheart by BBDO New York
- Location:
After airing its Super Bowl commercial earlier this year featuring Marilyn Monroe, Snickers has launched an online video of an out-of-home interactive experience it installed in New York City during April for a limited time. The installation featured an animated image of Marilyn Monroe with her skirt blowing in the breeze. When passersby walked by and stared at Monroe, a digital sensor could detect the stare. Monroe would then turn into her "hungry alter-ego" actor Willem Dafoe.
Credits
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Scott Mahoney
Creative Director: Dan Oliva
Copywriter: Joey Henson
Art Director: Jimmy Morrissey
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Broadcast Producer: Alex Gianni
Executive Producer: Neely Lisk
Director of Photography: Koji Yahagi
Production Assistant: Jeff Reagan
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Group Planning Director: Annemarie Norris
Planning Director: Alaina Crystal
Senior Communications Planner: Sean Stogner
Celebrity Talent and IP Rights Acquisition: Brad Sheehan, The Marketing Arm
Experiential Production Company: Pearl Media
Executive Producer: Anthony Petrillo
Producer: Daniel Odham
Creative Technologist: Jennifer Ohs
Editorial/Post Production: EG+
Director of Post Production: Renee Haar
Post Producer: Amy Feldman
Editor: Tim Jansen
Assistant Editor: Harry Nelson
Audio Engineer: John Cabrera
