Sandy Hook Promise: advert-top-1 by BBDO New York
- Location:
BBDO New York recently created a PSA for nonprofit Sandy Hook Promise, a group led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012 that is working to prevent gun violence before it happens. The PSA features a teenager named Evan who spends his days scribbling notes on a desk to a secret admirer. At the end of the PSA, when he finally meets the girl who he's been exchanging notes with, a school shooter bursts through the school's gym. The video then cuts to text that reads, “While you were watching Evan, another student was showing signs of planning a shooting." The next line reads, “But no one noticed." The PSA then loops back to the beginning and points out all of the warning signs that viewers likely missed when they were watching Evan's story unfold. The short film is for the nonprofit's no cost “Know the Signs” programs, which teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help before they hurt themselves or others.
Credits
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Peter Alsante, Creative Director
Bryan Stokely, Copywriter
Martins Zelcs, Art Director
Julian Katz, Group Executive Producer
Lindsey Cash, Account Director
Sean Stogner, Communications Planning Director
Michael Schonfeld, Communications Planning Associate
Production Company: Smuggler
Henry-Alex Rubin, Director
Patrick Milling Smith, Partner
Brian Carmody, Partner
Drew Santarsiero, Executive Producer
Andrew Colon, Chief Operating Officer
Leah Allina, Producer
Ken Seng, Director of Photography
Post Production: NO6
Editor: Jason Macdonald
Additional Editor: Nick Schneider
Executive Producer: Corina Dennison
Post Producer: Malia Rose
Flame Artist: Ed Skupeen
Flame Assist: Mark Reyes
Colorist: Stuart Wheeler
Audio Post: Heard City
Mixer: Stefano Campello
Mixer: Evan Mangiamele
Audio Executive Producer: Sasha Awn