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Sandy Hook Promise: Evan by BBDO New York

Date: Dec 2016
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BBDO New York recently created a PSA for nonprofit Sandy Hook Promise, a group led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012 that is working to prevent gun violence before it happens. The PSA features a teenager named Evan who spends his days scribbling notes on a desk to a secret admirer. At the end of the PSA, when he finally meets the girl who he's been exchanging notes with, a school shooter bursts through the school's gym. The video then cuts to text that reads, “While you were watching Evan, another student was showing signs of planning a shooting." The next line reads, “But no one noticed." The PSA then loops back to the beginning and points out all of the warning signs that viewers likely missed when they were watching Evan's story unfold. The short film is for the nonprofit's no cost “Know the Signs” programs, which teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help before they hurt themselves or others.


David Lubars, Chief Creative Officer, Worldwide

Greg Hahn, Chief Creative Officer, New York

Peter Alsante, Creative Director

Bryan Stokely, Copywriter

Martins Zelcs, Art Director

Julian Katz, Group Executive Producer

Lindsey Cash, Account Director

Sean Stogner, Communications Planning Director

Michael Schonfeld, Communications Planning Associate

Production Company: Smuggler

Henry-Alex Rubin, Director

Patrick Milling Smith, Partner

Brian Carmody, Partner

Drew Santarsiero, Executive Producer

Andrew Colon, Chief Operating Officer

Leah Allina, Producer

Ken Seng, Director of Photography

Post Production: NO6

Editor: Jason Macdonald

Additional Editor: Nick Schneider

Executive Producer: Corina Dennison

Post Producer: Malia Rose

Flame Artist: Ed Skupeen

Flame Assist: Mark Reyes

Colorist: Stuart Wheeler

Audio Post: Heard City

Mixer: Stefano Campello

Mixer: Evan Mangiamele

Audio Executive Producer: Sasha Awn

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