Date: May 2016
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With summer approaching and travel plans being considered, the brand is inviting people to sign in to Priceline to unlock even lower hotel prices. It's a follow-up to "Whatever's on the Line, Priceline," a multi-platform campaign that was launched earlier this year focusing on today's "modern traveler," one who takes shorter and more frequent trips. The new campaign features the voice of William Shatner and will run on broadcast and the brands social channels.

Credits

David Lubars – Chief Creative Officer, BBDO Worldwide

Greg Hahn - Chief Creative Officer, BBDO New York

Chris Beresford-Hill - Executive Creative Director

Dan Lucey - Executive Creative Director

Dan Kenneally– Creative Director/AD

Ryan Raab– Creative Director/CW

Tricia Lentini Himot– Executive Producer

Tara Leinwohl - Executive Producer

Amy Orgel – Project Manager

Jim Santora – EVP, Senior Account Director

John Chleborad - SVP, Account Director

Laura McWhorter - Account Manager

Caviar LA:

Amir Farhang - Director

Michael Sagol - Managing Director/Executive Producer

Omar Bustos - Line Producer

Mackenzie Cutler:

Mike Rizzo – Editor

Brendan Hogan and Zoe Newman – Assistant Editors

Producer: Sabina-Elease Utley

Sound:

Sam Shafer/Mackenzie Cutler

Animation:

Sibling Rivalry