M&M'S: advert-body-3 by BBDO New York
- Location:
M&M’s brand has released its full 30-second Super Bowl ad featuring Danny DeVito transformed into a human version of the Red M&M.
The commercial was released today (January 29) online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. It focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them.
The new spot, which was created by BBDO New York, opens with Ms. Brown walking down a busy sidewalk alongside Red, who complains that people keep trying to eat him. He discovers a ‘lucky’ penny and wishes he could become human. Miraculously, his wish is granted and he takes on the human form of DeVito. After Red transforms, he walks around asking if people want to eat him, to comic effect. As he rejoices in his less edible human form, he gets smacked into reality by a passing truck.
Credits
Agency: BBDO New York
Brand: M&M's
VICE PRESIDENT, CBU CHOCOLATE, MARS WRIGLEY CONFECTIONARY: Tanya Berman
BRAND DIRECTOR, M&M'S: Allison Miazga-Bedrick
SENIOR BRAND MANAGER, M&M'S: Caroline Caparyan
AGENCY
CCO WORLDWIDE, Chairman N America: David Lubars
CHIEF CREATIVE OFFICER, NY: Greg Hahn
EXECUTIVE CREATIVE DIRECTOR: Tim Bayne
ACD / ART DIRECTOR: Jenn Tranbarger
Sr. COPYWRITER: Talon Gustafson
GROUP EXECUTIVE PRODUCER: Amy Wertheimer
EXECUTIVE PRODUCER: Becky Burkhard
EXECUTIVE MUSIC PRODUCER: Melissa Chester
Sr. BUSINESS MANAGER: Paul Cisco
EVP, GLOBAL ACCOUNT DIRECTOR: Susannah Keller
VP, ACCOUNT DIRECTOR: Phil Brolly
ACCOUNT MANAGER: Rebecca Orlandi
ASSISTANT ACCOUNT MANAGER: Olivia Dames
PROJECT MANAGER: Jessica Cohn
CELEBRITY TALENT ACQUISITION
AGENCY: The Marketing Arm
VICE PRESIDENT: Brad Sheehan
PRODUCTION COMPANY: Hungryman
EXECUTIVE PRODUCER: Mino Jarjoura
DIRECTOR: Wayne McClammy
LINE PRODUCER: Jessica Lee
DIRECTOR OF PHOTOGRAPHY: Darko Suvak
EDITORIAL COMPANY: Arcade Edit
EXECUTIVE PRODUCER: Sila Soyer
PRODUCER: Fanny Cruz
EDITOR: Dave Anderson
ASSISTANT EDITOR: Jeff Lopus
POST/FINISHING DETAILS:
TELECINE COMPANY: Company 3
TELECINE ARTIST: Tim Masick
Sr. PRODUCER: Kevin Breheny
CONFORM / FINISH COMPANY: HouseSpecial
CONFORM ARTIST: Rex Carter
SENIOR PRODUCER: Zilpha Yost
PRODUCER: Jenn Catalino
VISUAL EFFECTS COMPANY: HouseSpecial
DIRECTOR: Kirk Kelley
EXECUTIVE PRODUCER: Lourri Hammack
CG TEXTURE ARTIST: Nikie Monteleone
ANIMATORS: Greg Kyle, Trevor Mazzaglia, Chris Ohlgren
VFX ANIMATOR: Karl Richter
LIGHTING ARTIST: Matt Reslier
LEAD TECHNICAL DIRECTOR: Chris Immroth
COMPOSITING ARTIST: John Corbett
EDITOR: Cam Williams
FLAME ARTIST: Rex Carter
MUSIC COMPANY: Pulse Music
