Client: Macy's
Date: Nov 2019
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Macy’s is going deep into Christmas lore but with a modern twist in its new holiday campaign, ‘Santa Girl’.

The two-minute spot stars The Florida Project’s Brooklynn Prince as Virginia – taken from the oft-repeated 1897 editorial from the New York Sun that spawned the phrase ‘Yes Virginia, there is a Santa Claus’ – who sees Santa during the Macy’s Thanksgiving Day Parade and decides she wants to be Santa.

She stuffs her sweaters to build out her Santa body, but she is ridiculed at school. Finally, her parents figure out how to lift her spirits – make their pickup truck into a lighted sleigh and go around town and deliver toys, even to the ones who made fun of her.

The spot, directed by the Oscar-nominated Garth Davis, is made to remind both young and old that anything is possible if you believe.

Produced by Macy’s in collaboration with BBDO New York, Macy’s creative agency partner, the 30-second anthemic spot will air across television, online video and social, along with robust supportive content, including an extended two-minute version, available on, that feels more like watching a film than a traditional ad. Also contributing to the story is the Emmy-winning cinematographer Adam Arkapaw (True Detective) and Oscar-nominated, Emmy-winning composer Dustin O’Halloran (Lion).


Creative Agency: BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

EVP, Executive Creative Director: Danilo Boer

EVP, Executive Creative Director: Marcos Kotlhar

Creative: Matt Brink

Creative: Adam Livesey

Creative Director: Taylor Marsh

Senior Art Director: Sho Matsuzaki

VP, Group Executive Producer: Dan Blaney

Producer: Corie Rosenblatt

SVP, Director of Business Affairs: Bernadette Naughten

SVP, Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Adele Solomon

VP, Planning Director: Steve Panawek

Senior Strategic Planner: Alexandra Britt

EVP, Senior Director: Corey Cirillo

Account Director: Justin Perrelli

Account Executive: Maddy Bell

Production: RESET Content

Director: Garth Davis

Executive Producer: Megan Moore

Director of Production: Dave Morrison

Line Producer: Matt MacLennan

DP: Adam Arkapaw

Editorial: WORK Editorial

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Editor: Neil Smith

Assistant Editor: Audrey Weiner

Mixer: Steve Rosen (Sonic Union)