Macy's: advert-body-3 by BBDO New York
- Location:
Macy’s has rolled out additional new work as part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together.
The three new 30-second spots follow the launch of the campaign’s anthemic film, 'Lighthouse.'
Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories: fragrance, jewelry and 'gifts we love.'
The ads will be featured both on TV and online and are titled, 'The Perfect Scent', 'The Wrong Size Gift' and 'The Holiday Lights.'
Credits
Agency: BBDO New York
Client: Macy’s
Title: “The Perfect Scent,” “The Wrong Gift,” “The Holiday Lights”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Senior Creative Director: Matt Brink
Senior Creative Director: Adam Livesey
Executive Producer: Diane Hill
Producer: Meredith Pariano
Business Affairs Manager: Nancy Espinal
Director of Music: Rani Vaz
Group Planning Director: Lindsey Gonnella
Planning Director: Jennifer Hunley
Communications Planning Director: Nicole Landesman
Communications Planner: Julie Naidu
Senior Account Director: Corey Cirillo
Account Director: Lauren Munilla
Account Manager: Justin Perrelli
Account Executive: Charlie Kunze
Assistant Account Executive: Maddy Bell
Production: Arts & Sciences
Director: Sean Meehan
Managing Partner, EP: Marc Marrie
Partner, Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Sam McGarry
Editorial: Work
Editor: Ben Jordan
Assistant Editor: Micah Chase
Executive Producer: Erica Thompson
Post Production / EFX: Blacksmith
VFX: Charlotte Arnold
Music: Barking Owl Sound
EP: Kelly Bayett
Producer: KC Dossett
Sound Mixing: Sound Lounge
Mixer: Tom Jucarone
