Macy's: Holiday Gifting by BBDO New York

Client: Macy's
Date: Dec 2017
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Macy’s has rolled out additional new work as part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together.

The three new 30-second spots follow the launch of the campaign’s anthemic film, 'Lighthouse.'

Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories: fragrance, jewelry and 'gifts we love.'

The ads will be featured both on TV and online and are titled, 'The Perfect Scent', 'The Wrong Size Gift' and 'The Holiday Lights.'


Agency: BBDO New York

Client: Macy’s

Title: “The Perfect Scent,” “The Wrong Gift,” “The Holiday Lights”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kotlhar

Senior Creative Director: Matt Brink

Senior Creative Director: Adam Livesey

Executive Producer: Diane Hill

Producer: Meredith Pariano

Business Affairs Manager: Nancy Espinal

Director of Music: Rani Vaz

Group Planning Director: Lindsey Gonnella

Planning Director: Jennifer Hunley

Communications Planning Director: Nicole Landesman

Communications Planner: Julie Naidu

Senior Account Director: Corey Cirillo

Account Director: Lauren Munilla

Account Manager: Justin Perrelli

Account Executive: Charlie Kunze

Assistant Account Executive: Maddy Bell

Production: Arts & Sciences

Director: Sean Meehan

Managing Partner, EP: Marc Marrie

Partner, Managing Director: Mal Ward

Head of Production: Christa Skotland

Producer: Sam McGarry

Editorial: Work

Editor: Ben Jordan

Assistant Editor: Micah Chase

Executive Producer: Erica Thompson

Post Production / EFX: Blacksmith

VFX: Charlotte Arnold

Music: Barking Owl Sound

EP: Kelly Bayett

Producer: KC Dossett

Sound Mixing: Sound Lounge

Mixer: Tom Jucarone

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