Lowe's: advert-body-2 by BBDO New York
- Location:
DIY projects are opportunities for creativity to shine. Lowe's is leveraging the Instagram Story platform to showcase the retailer's ability to help consumers think outside the box with even the smallest spaces.
The campaign, created by BBDO New York and born from a creative hackathon hosted by Facebook Creative Shop, shows the transformation of a vertical space via a series of 50-plus microclips all less than a second long. The dizzying number of mini-videos creates an experience users aren’t used to seeing on IG Stories – they go by faster than your urge to tap, which is strangely satisfying in this tap-happy day and age, and adds a previously undiscovered ease to the Lowe’s DIY experience.
The brevity of the clips also has the added benefit of being able to “Rewind.” Yes, users can always go backwards on IG Stories, but with such short videos, the user can tap back in tiny increments of time to see exactly the bit they just missed instead of needing to re-view a whole scene.
The result is a unique user experience that puts another fun spin on DIY projects with Lowe’s.
Credits
Agency: BBDO New York
Client: Lowe’s
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Senior Creative Director: Mike Sweeney
Senior Creative Director: Molly Adler
Associate Creative Director, Art Director: Marcus Johnston
Associate Creative Director, Copywriter: Jim Connolly
Senior Director: Bob Estrada
Account Director: Tyler Harris
Account Manager: Marlee Caine
Director of Integrated Production: Dave Rolfe
Executive Producer: Kristin Tomborello
Producer: Ali Gladstone
Director of Platform Innovation: Alex Marsh
Communications Planning Director: Nicole Landesman
Junior Communications Planner: Brenna Tharnstrom
Production Company: BBDO Studios + Visual Country
BBDO Studios Lead: Michael Gentile
Studio Manager: AJ Rowe
Editor: Alex Lubars
Editor: Jeff Reagan
Casting Director: Tom Saporito
Production Assistant: Grace Brown
Production Assistant: Vanda Saggese
Visual Country
Director: Michael Popp
Production Designer: Giancarlo Colaianni
Creative Director: Meagan Cignoli
Producer: Amber Lee
DP/Editor: Chelsea Lee
Art Director/Prop Stylist: Erin O’Keefe
Production Assistant: Anna Gelman
