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Humana: Love Notes by BBDO New York

Client: Humana
Date: Oct 2017
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Health insurance may be a hot button political topic, but for insurer Humana, it gets a love note.

Humana introduced the latest iteration of its 'Start with Healthy' campaign, which shows that there is always a reason to start with healthy. The new film, created by BBDO New York, demonstrates a whole new way to write a love note.

In the spot, we see an older gentleman jogging through his neighborhood, but he takes quick jaunts to the right and left. We wonder why until we see him come back home and printing out his route from his step tracker. It's in the shape of a heart, which he hands to his wife in a healthful touching moment.

Credits

CLIENT: Humana

AGENCY: BBDO New York

SPOT: “Love Notes”

David Lubars, Chief Creative Officer, BBDO Worldwide

Greg Hahn, Chief Creative Officer, BBDO New York

Tim Bayne, Executive Creative Director

Bryan Barnes, Associate Creative Director/Art Director

Nedal Ahmed, Associate Creative Director/Copywriter

Diane Hill, Executive Producer

Melissa Chester, Music Producer

Shelley Bloch, Business Manager

Peter McCallum, Senior Director

Natalie Connelly, Account Director

David Ritter, Account Director

Melissa Blache, Account Executive

Production Company: Superprime

Malloy Brothers, Director

Colleen O’Donnell, Executive Producer

Nina Huang, Line Producer

Menno Mans, Director of Photography

Editorial Company: Rock Paper Scissors

Eve Kornblum, Executive Producer

Lisa Barnable, Producer

David Brodie, Editor

Joseph Tuzzolino, Assistant Editor

Telecine: Company 3

Tom Poole, Telecine Artist

Alexandra Lubrano, Producer

Conform/Finishing: A52

Edward Reina, Conform Artist

Barbara Kontarovich, Producer

Sound Design: Rock Paper Scissors

David Brodie, Composer

Lisa Barnable, Producer

Audio Finishing: Sound Lounge

Tom Jucarone, Engineer

Mike Gullo, Producer

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