GE: advert-top-1 by BBDO New York

Last year, GE rolled out its 'What's the matter with Owen' campaign in an effort to "attract tech talent by reinforcing GE’s position as a digital industrial company." In the ads, a college grad named Owen is excited about the position he's just landed at GE -- but he has to do a lot of explaining to his family and friends when it comes to what he'll actually be doing on the job since they still view it as a more old-school, strictly industrial company. According to BBDO New York, the campaign was a "massive success" that generated an increase in resume submissions, so the brand has released a second series of videos featuring Owen. Called 'The world is catching up with Owen,' these ads feature recruits trying to impress Owen in hopes of getting hired at GE.