Foot Locker: The Letter by BBDO New York
- Location:
Sneaker fans will go to extremes to get the shoes they covet, and a new spot by Foot Locker shows how one fan dupes three prominent sneakerheads into sending him new Nike Air Max shoes.
Just in time for the NBA Draft, Foot Locker has released ‘The Letter,’ a TV and digital spot that finds three sneakerhead celebrities getting what they think is a heartfelt fan letter. In the ad, Houston Rockets forward, PJ Tucker, singer and model Pia Mia and actor JD McCrary star in the spot alongside a plethora of Nike Air Max silhouettes, ranging from the Air Max 95 to Air Max Plus as they fulfill what they believe to be a super-fan’s dreams.
The letter they all are reading aloud states that the writer is a huge fan who has recently broken his leg, and he only has one request: to meet them in person. But if that can’t happen, he will settle for a pair of Air Max kicks.
Cut to the kid at home, surrounded by shoe boxes, muttering, “I can’t believe this is still working.”
Credits
Agency: BBDO New York
Client: Foot Locker
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Creative Director: Ray Smiling
Associate Creative Director: Martins Zelcs
Associate Creative Director: Bryan Stokely
Copywriter: James Henderson
Director of Integrated Production: David Rolfe
Group Executive Producer: Anthony Curti
Executive Producer: Melissa Tifrere
Senior Account Director: Janelle Van Wonderen
Account Manager: Raymond Dorcely
Account Executive: Jackie Silver
Planning Director: Chris Cummings
Planning Director: Patrick Tomasiewicz
Senior Project Manager: Amy Orgel
Director of Creative Resources: Lauren Callaghan
Production Company: The Corner Shop
Director: Malik Vitthal
Line Producer: Jay Shapiro
Executive Producer: Anna Hashmi
DP: Isaiah Donte Leee
Editorial: Work Editorial
Editor: Ben Jordan
Assitant Editor: Audrey Weiner
Executive Producer: Erica Thompson
Producer: Weston Ver Steeg
Finishing / VFX: Blacksmith
Flame: Jamie Scott
Assitant Yebin Ahn
Colorist: Mikey Pehanich
Producer: Ashley Goodwin
Executive Producer: Charlotte Arnold
Music JSM
Executive Producer Jeff Fiorello
President/CEO Joel Simon
Audio Post by Sonic Union
Post Producer: Justine Cortale and Patrick Sullivan
Engineer : Mike Marinelli
