Foot Locker: Snapchat Unboxing Lens by BBDO New York
- Location:
Over the holidays, Foot Locker launched the first Snapchat unboxing lens. Usually, only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, created by BBDO New York, Foot Locker let every sneaker head unbox the eagerly awaited new Gatorade AJ1’s before they dropped on Dec 26, 2017.
The innovative lens allowed users to explore the new sneakers in 3D, take them for a walk (and dance) in their living room, and find fun hidden extras, like a basketball hoop. By tapping into the unboxing phenomenon, Foot Locker has turned a product demo into a highly shareable experience that is rooted in sneaker culture.
Credits
Title: Foot Locker – Snapchat Unboxing Lens
Agency: BBDO New York
Client: Foot Locker
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Dan Lucey
Associate Creative Director: Jim Connolly
Associate Creative Director: Marcus Johnston
Senior Project Manager: Amy Orgel
Director of Integrated Production: David Rolfe
Director of Interactive Production: Joe Croson
Senior Integrated Producer: Mo Twine
Director of Business Affairs: Bernadette Naughten
Business Affairs Manager: Heather Weissman
Account Director: Janelle Van Wonderen
Account Director: Laura Mcwhorter
Account Manager: Sam Henderson
Account Executive: Christian Martinez
Planning Director: Steve Panawek
Communications Planning Director: Patrick Tomasiewicz
Communications Planner: James Mullally
Production Company: North Kingdom
CEO: Roger Stighall
COO: David Eriksson
Producer: Karolina Czabaj
3D Artist: Daniel Wallström
3D Artist: Samuel Lundsten
3D Artist: Piotr Adamczyk
Developer: Fredrik Lindakl
Sound FX: RedPipe
