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The Sun and the Snake

Date: Aug 2018
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Foot Locker and Asics created a five-part animated miniseries to help promote the shoe brands newest clothing and footwear line.

Called 'The Sun and the Snake', the series takes after the 'Welcome to the Dojo black and golden-yellow garments that make up its collection. The five-part series follows a young samurai-in-training who’s forced to quest for his prized sneakers.

BBDO New York partnered with Shotopop, an illustration and design studio brought the concept to life with anime-inspired action sequences and a quick pace (the total length is 5 minutes) that gives a breeziness of flipping through a comic book.

Casted as voice actors for the mini-series: fashion influencer Luka Sabbat as the protagonist, rapper Princess Nokia as his right-hand ally, and recording artist YFN Lucci as one of young samurai’s more spirited opponents.

Credits

Creative Agency: BBDO New York

David Lubars: Chief Creative Officer, BBDO Worldwide

Greg Hahn: Chief Creative Officer, BBDO NY

Dan Lucey: Executive Creative Director

Bryan Stokely: Associate Creative Director

Martins Zelcs: Associate Creative Director

Bhanu Arbuaratna: Associate Creative Director

Brandon Galosi: Designer

James Young: Executive Producer

Janelle Van Wonderen: VP, Director

Laura McWhorter: Account Director

Sam Henderson: Account Manager

Mackenzie Alderman: Account Executive

Steve Panawek: VP, Planning Director

Patrick Tomasiewicz: VP, Communications Strategy

James Mullally: Communications Strategy

Amy Orgel: Senior Project Manager

Production Company: MTC

Executive Producer: Chris Lenox Smith

Producer: John Holt

Sound Design & Mix: Matt Lewkowicz, Sam Posner, Parker Silzer,

Chris Lenox Smith

Original Music: Mixtape Club Music, featuring Sammy Bananas

Animation Studio: Shotopop

Director: Dipankar Sengupta

AE Animation & Compositing: Richard Payne, Ionut Lupu

Cel animation: Giulia Frixione, Hannah Lau-Walker,

Marylou Mao, Diana Buzea, Kirill Blumenkrants, Arman Alipour,

Dipankar Sengupta, Alison Oxborrow

Cel colouring: Beidi Guo, Ionut Lupu

3D Animation: Samantha Friend

Character Design:Dipankar Sengupta

Illustrator: Samantha Friend, Tony Sekyere

Carin Standford, Cat Finnie, Kalyanjyoti Mohan

Art Director: Carin Standford, Casper Franken

Storyboard: Dipankar Sengupta

Animatics: Richard Payne