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Foot Locker and Asics created a five-part animated miniseries to help promote the shoe brands newest clothing and footwear line.
Called 'The Sun and the Snake', the series takes after the 'Welcome to the Dojo black and golden-yellow garments that make up its collection. The five-part series follows a young samurai-in-training who’s forced to quest for his prized sneakers.
BBDO New York partnered with Shotopop, an illustration and design studio brought the concept to life with anime-inspired action sequences and a quick pace (the total length is 5 minutes) that gives a breeziness of flipping through a comic book.
Casted as voice actors for the mini-series: fashion influencer Luka Sabbat as the protagonist, rapper Princess Nokia as his right-hand ally, and recording artist YFN Lucci as one of young samurai’s more spirited opponents.
Credits
Creative Agency: BBDO New York
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO NY
Dan Lucey: Executive Creative Director
Bryan Stokely: Associate Creative Director
Martins Zelcs: Associate Creative Director
Bhanu Arbuaratna: Associate Creative Director
Brandon Galosi: Designer
James Young: Executive Producer
Janelle Van Wonderen: VP, Director
Laura McWhorter: Account Director
Sam Henderson: Account Manager
Mackenzie Alderman: Account Executive
Steve Panawek: VP, Planning Director
Patrick Tomasiewicz: VP, Communications Strategy
James Mullally: Communications Strategy
Amy Orgel: Senior Project Manager
Production Company: MTC
Executive Producer: Chris Lenox Smith
Producer: John Holt
Sound Design & Mix: Matt Lewkowicz, Sam Posner, Parker Silzer,
Chris Lenox Smith
Original Music: Mixtape Club Music, featuring Sammy Bananas
Animation Studio: Shotopop
Director: Dipankar Sengupta
AE Animation & Compositing: Richard Payne, Ionut Lupu
Cel animation: Giulia Frixione, Hannah Lau-Walker,
Marylou Mao, Diana Buzea, Kirill Blumenkrants, Arman Alipour,
Dipankar Sengupta, Alison Oxborrow
Cel colouring: Beidi Guo, Ionut Lupu
3D Animation: Samantha Friend
Character Design:Dipankar Sengupta
Illustrator: Samantha Friend, Tony Sekyere
Carin Standford, Cat Finnie, Kalyanjyoti Mohan
Art Director: Carin Standford, Casper Franken
Storyboard: Dipankar Sengupta
Animatics: Richard Payne
