ExxonMobil: Miniature Science by BBDO New York
- Location:
ExxonMobil has is running a campaign that targets a younger audience. The primary message focuses on some of the energy innovations ExxonMobil is working on, such as growing algae for biofuels.
The campaign, called 'Miniature Science,' is essentially a series of working demonstrations of ExxonMobil’s initiatives to lower emissions – all done at a fraction of the scale.
The all-digital and social campaign consists of four short films and teaser executions that drive to the films, which live on YouTube in a dedicated playlist. Each miniature demonstration captured on film is real and scientifically accurate – there was no CG or camera trickery.
One film features a micro-scaled algae farm where algae is grown and harvested, and its oil extracted and turned into biofuel, which is then used to power some tiny engines, which is highlighted in the subsequent film.
Another film features a miniature coal power plant that is converted to natural gas to generate electricity with fewer emissions.
And a fourth film features a miniature landfill where decomposing food is turned into biogas, which is then used to generate electricity.
Credits
Agency: BBDO New York
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Tom Godici
Executive Creative Director: Greg Ketchum
Senior Creative Director: Mark Girand
Senior Creative Director: Lew Willig
Art Director: Delilah Kim
Copywriter: Vera Keiter
Head of Integrated Production: David Rolfe
Executive Producer: Grant Gill
Producer: Ali Gladstone
Sr. Business Manager: Kathy Bannon
Production Company: Nexus Studios
Director: Lucas Zanotto
Executive Producer: Ollie Allgrove
Senior Producer: Isobel Conroy
Director of Photography: Toby Howell
Production Designer: Andy Gent
Art Director: Collette Pidgeon
Editorial and Finishing: NO6
Executive Producer: Corina Dennison
Senior Producer: Laura Molinaro
Editor: James Duffy
Assistant Editor: Scott Zeitlan
Mix & Record Company: New Math
Engineer: Marc Healy
Producer: B Muñoz
Music: New Math
Executive Producer: Kala Sherman
Producer: B Muñoz
Creative Director: Raymond Loewy
Creative Director: David Wittman
Composed AFM music: “Candy Shop” (on the long form cuts) - Jared Hunter
“Eenie Weenie” - Dan Sammartano
Licensed Music: “Boss Hog” - Joseph Spallina (On 15's)
Sound Design: New Math
Composers: Marc Healy and Joseph Spallina
Producer: B Muñoz
VO TALENT (on long forms): Sophie Amoss
Agent: Abrams Artists
