Dunkin': Signature Espresso-wear by BBDO New York
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Last year, Dunkin’ launched Espresso-wear, a faux clothing-line demonstrating the length to which on-the-go people are willing to go to keep their great-tasting Dunkin’ lattes handy. Now, with temperatures rising, Dunkin is back with its latest line of summer Espresso-wear — the perfect way to keep you cool and your hands free to enjoy Dunkin’s Signature Iced Lattes.
Created by BBDO New York, the new 'Signature Line' of Espresso-wear features a Latte-kini, Latte-viators, and Latte-nk Top, each equipped with cup-holders to always keep your drink nearby.
Interest in Espresso-wear was so high the first time around that consumers wrote and called asking where they could be ordered. This time, Dunkin’ listened and actually made a few of the latte-accessories available. Fans can enter for a chance to win their own latte-nk top through Dunkin’s Instagram page by telling us why they want to hold their lattes in their clothes.
Credits
Client: Dunkin’
Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
Associate Creative Director: Talon Gustafson
Associate Creative Director: Brian Pinkley
Director of Integrated Production: David Rolfe
VP, Group Head Executive Producer: Dan Blaney
EVP, Senior Account Director: Jim Santora
VP, Account Director: Carrie White
Account Manager: Alexandra Castellanos
Planning Director: Liz Lee
Production Company: WW7
Peter Marquis- Director
Line Producer: Michael Mitchell
Partner: Josh Ferrazzano
Head of Production: Megan Pfaffenroth
Editorial: Mackcut
Editor: Mike Leuis
EP Gina Pagano
Mix: Sam Shaffer
Music: Bang Music NY
Composer: Brian Jones
