Dunkin’ debuted new advertising designed to support its new Go2s value menu choices.
The advertising was inspired by the creativity, music and styles of the 70s and celebrates other great '2s' of the era to highlight Dunkin’ as the destination for getting two delicious on-the-go breakfast items served at a great value.
One spot features a singing duet giving it their cheesy all in an overwrought and humorous song. A second spot, to run at a later date, features a pair of buddy cops jumping and sliding over multiple car hoods in a nod to every cop show in the 70s and early 80s.
It’s all part of the excitement at Dunkin’ as it kicks off the new year under its new brand name.
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
Creative Director: Matt Spicer
Creative Director: Mark Potoka
Director of Integrated Production: David Rolfe
VP, Group Executive Producer: Dan Blaney
Producer: Katie Greene
EVP, Senior Director: Jim Santora
VP, Account Director: Tyler Harris
Account Manager: Alexandra Castellanos
Account Executive: Drew Raabe
Planning Director: Liz Lee
Senior Planner: Sam Schwarz
Live Action Production Company: Smith & Jones
Director: Ulf Johansson
Executive Producer: Philippa Smith
Table Top Food Production Company: Squad 47
Director: Steve Greenstein
Music: BANG Music + Audio Post
Composer: Timo Elliston
Producer: Brian Jones
Edit House: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Executive Producer: Gina Pagano