The month of February is also Teen Dating Violence Awareness Month. To call attention, Day One and BBDO New York have released an animated film that warns teens of dating abuse.
The short film called ‘Sunshine’ taps into a disturbing teen relationship that seems innocent at first glance, but abusive when examined more closely.
The film, directed by Guilherme Marcondes, opens with an intentionally clichéd love at first sight romance. The two main characters quickly fall for each other, set to the upbeat classic song ‘Walkin’ on Sunshine’ by Katrina and the Waves. As the film progresses, however, we notice some warning signs — the man becomes more controlling and possessive, keeping tabs on the clothes she wears, the food she eats, and the people she associates with. This causes some of his earlier behavior to be re-evaluated, like his invasive selfie on her phone, or showing up uninvited at her front door. The signs are subtle at first, until it’s too late and the young woman seems stuck. By the end, the sweet, happy vibe of the song takes on a more ironic, dark twist.
The film is meant to highlight the fact that not all abuse is physical. Emotional and verbal abuse is often even more insidious and difficult to separate from devotion, which is succinctly captured in the film’s final line: don’t confuse love and abuse.
Client: Day One
Agency: BBDO NY
Creatives: Bianca Guimarães, Danilo Boer, Marcos Kotlhar
Director: Guilherme Marcondes
Producer: Aron Matschulat Aguiar
Executive Producer: Luis Ribeiro, Alberto Lopes, Loic François Marie Dubois
Art Director: Felipe Jornada
Concept Artists: João Lavieri, Felipe Jornada, Rômulo de Oliveira, Wilson Panassi
Storyboard: Antonio Soares Neto, Vinicius Barros
CG Director: Olavo Chagas
Modeling: Milton Dias, Frederico Martins, Diego Esteves, Eiti Sato, Daniel Adami, Felipe Bassi, Leo Rezende, Marcel Fukuwara
Lead Rigging: Flavio Castello
Rigging: Alexandre Marassá, Felipe Gimenes
Animation Supervisor: Leonardo Cadaval
Previsualization: Lucas Peres
Animators: Marcio Nicolosi, Andrea Delfino, Janaina Bonacelli, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
Lookdev & Render: Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
Lead Compositor: Bruno Ferrari
VFX: Lucas Stringhetti
VFX 2D: Chan Tong
Color Grading: CO3, Leticia Blanco
Editor: Aron Matschulat Aguiar