Cure Alzheimer's Disease: advert-top-1 by BBDO New York
- Location:
Cure Alzheimer’s Fund has released its first-ever PSA, showing the effects Alzheimer’s can have on loved ones. The goal is to help shed light on how an investment in a cure is an investment in all of our futures.
The new film, entitled 'Daughter and Mother,' was created pro bono by BBDO New York and was born out the of insight that moms will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown.
While most organizations are focused on Alzheimer’s awareness and care, Cure Alzheimer’s Fund is dedicated to funding research with the highest probability of preventing, slowing or reversing Alzheimer’s disease.
At present, the work is being posted on Cure Alzheimer’s Fund website and social channels.
Credits
CLIENT: Cure Alzheimer’s Fund
AGENCY: BBDO New York
SPOT: Daughter and Mother
Cure Alzheimer’s Fund
Timothy W. Armour, President and CEO
Barbara Chambers, Senior Engagement Officer, Marketing and Communications
BBDO New York
David Lubars, Chairman & Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, BBDO NY
Mike Smith, Executive Creative Director
Matthew Brink, Senior Creative Director
Adam Livesey, Senior Creative Director
David Rolfe, Head of Integrated Production
Amy Wertheimer, Executive Producer
Diane McCann, Executive Producer
Melissa Chester, Music Producer
Grace Kelly, Business Manager
Josh Goodman, VP Account Director
Crystal Rix, Chief Strategy Officer
Vicky Szuflita, Planner
Production: O POSITIVE
David Shane, Director
Ralph Laucella & Marc Grill, Executive Producers
Marc Grill, Producer
Mark Laliberte-Else, Director of Photography
Editorial: Number 6
Jason MacDonald, Editor
Corina Dennison, Executive Producer
Malia Rose, Producer
Conform/Finish: No 7
Ed Skupeen, Conform Artist
Audio Finishing: Heard City
Evan Mangiamele, Engineer
Sasha Awn, Producer