Cure Alzheimer's Disease: Daughter and Mother by BBDO New York

Date: Mar 2018
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Cure Alzheimer’s Fund has released its first-ever PSA, showing the effects Alzheimer’s can have on loved ones. The goal is to help shed light on how an investment in a cure is an investment in all of our futures.

The new film, entitled 'Daughter and Mother,' was created pro bono by BBDO New York and was born out the of insight that moms will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown.

While most organizations are focused on Alzheimer’s awareness and care, Cure Alzheimer’s Fund is dedicated to funding research with the highest probability of preventing, slowing or reversing Alzheimer’s disease.

At present, the work is being posted on Cure Alzheimer’s Fund website and social channels.


CLIENT: Cure Alzheimer’s Fund


SPOT: Daughter and Mother

Cure Alzheimer’s Fund

Timothy W. Armour, President and CEO

Barbara Chambers, Senior Engagement Officer, Marketing and Communications

BBDO New York

David Lubars, Chairman & Chief Creative Officer, Worldwide

Greg Hahn, Chief Creative Officer, BBDO NY

Mike Smith, Executive Creative Director

Matthew Brink, Senior Creative Director

Adam Livesey, Senior Creative Director

David Rolfe, Head of Integrated Production

Amy Wertheimer, Executive Producer

Diane McCann, Executive Producer

Melissa Chester, Music Producer

Grace Kelly, Business Manager

Josh Goodman, VP Account Director

Crystal Rix, Chief Strategy Officer

Vicky Szuflita, Planner

Production: O POSITIVE

David Shane, Director

Ralph Laucella & Marc Grill, Executive Producers

Marc Grill, Producer

Mark Laliberte-Else, Director of Photography

Editorial: Number 6

Jason MacDonald, Editor

Corina Dennison, Executive Producer

Malia Rose, Producer

Conform/Finish: No 7

Ed Skupeen, Conform Artist

Audio Finishing: Heard City

Evan Mangiamele, Engineer

Sasha Awn, Producer

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