BBDO New York has turned historic design pieces into appetizing objects of desire in a new campaign aimed at increasing visits to Cooper Hewitt, Smithsonian Design Museum.
The campaign focuses on The Jazz Age: American Style in the 1920s exhibition, which explores the diversity and dynamism of the period. To help build awareness, generate excitement, and drive visitation, BBDO New York has created an outdoor campaign that celebrates design and captures the spirit of the 20s.
Called 'Devour Design', the campaign's unique creative approach features select exhibition pieces photographed as enticing gourmet delicacies, inviting viewers to eat, drink, and consume the exhibition. It is running in subways across New York City.
Agency: BBDO New York
Client: Cooper Hewitt Smithsonian Design Museum
Title: Devour Design
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director/Art Director: Daniel Sinisterra
Creative Director/Copywriter: Sarah Roach
Project Manager: Alex Barnard
Art Producer: Katie Johnson
Print Production Managers: Michael Musano, Len Rappaport
Print Project Manager: Donna Mendieta
Retoucher: Steve Lakeman
Account Director: Kristen Roche
Account Manager: Virginia Rojo
Account Executive: Isabel Pluck
Photography Agency: Plum Reps
Photographer: Kate Mathis