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BBDO New York has turned historic design pieces into appetizing objects of desire in a new campaign aimed at increasing visits to Cooper Hewitt, Smithsonian Design Museum.

The campaign focuses on The Jazz Age: American Style in the 1920s exhibition, which explores the diversity and dynamism of the period. To help build awareness, generate excitement, and drive visitation, BBDO New York has created an outdoor campaign that celebrates design and captures the spirit of the 20s.

Called 'Devour Design', the campaign's unique creative approach features select exhibition pieces photographed as enticing gourmet delicacies, inviting viewers to eat, drink, and consume the exhibition. It is running in subways across New York City.


Agency: BBDO New York

Client: Cooper Hewitt Smithsonian Design Museum

Title: Devour Design

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Creative Director/Art Director: Daniel Sinisterra

Creative Director/Copywriter: Sarah Roach

Project Manager: Alex Barnard

Art Producer: Katie Johnson

Print Production Managers: Michael Musano, Len Rappaport

Print Project Manager: Donna Mendieta

Retoucher: Steve Lakeman

Account Director: Kristen Roche

Account Manager: Virginia Rojo

Account Executive: Isabel Pluck

Photography Agency: Plum Reps

Photographer: Kate Mathis