Cooper Hewitt Smithsonian Design Museum: advert-top-1 by BBDO New York

BBDO New York has turned historic design pieces into appetizing objects of desire in a new campaign aimed at increasing visits to Cooper Hewitt, Smithsonian Design Museum.

The campaign focuses on The Jazz Age: American Style in the 1920s exhibition, which explores the diversity and dynamism of the period. To help build awareness, generate excitement, and drive visitation, BBDO New York has created an outdoor campaign that celebrates design and captures the spirit of the 20s.

Called 'Devour Design', the campaign's unique creative approach features select exhibition pieces photographed as enticing gourmet delicacies, inviting viewers to eat, drink, and consume the exhibition. It is running in subways across New York City.