Date: Oct 2017
Your Vote
Overall Rating
Opps, please vote again
6 votes

Bombay Sapphire has launched Art Without Labels, this year’s campaign to amplify the Bombay Sapphire Artisan Series, which supports emerging artists.

When people go to museums or art galleries, they tend to gravitate towards artwork labeled with the names of famous, well-known artists, often overlooking work made by less-famous artists. So, Bombay Sapphire decided to level the playing field by removing those labels and having people look at art without any preconceptions. The result is Art Without Labels, a digital gallery experience where people can see artwork by both emerging and established artists side by side, without knowing which artist created which painting.

Eye-tracking technology will measure which pieces naturally draw the viewer’s attention. When viewers reach the end of the digital gallery, they will be able to view the unbiased data pulled from the eye-tracking technology to see which pieces they lingered on the most, regardless of the artist. The emerging artists’ websites and social channels will also be available should viewers wish to purchase art or contact the artist.

View the Art Without Labels website here.


Agency: BBDO New York

Client: Bombay Sapphire

Title: Art Without Labels

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kotlhar

Associate Creative Director, Art Director: Joao Unzer

Associate Creative Director, Copywriter: Roberto Danino

Associate Creative Director, Copywriter: Danny Adrian

Junior Art Director: Brian Kim

Junior Copywriter: Phung Do

Senior Producer: James Young

Associate Producer: Michael Ritchie

Senior Account Director: Steven Panariello

Senior Account Director: Janelle Van Wonderen

Account Manager: Cam Cullman

Communications Planning Director: Monisha Lewis

Junior Communications Planner: Ali Goldsmith

Interactive Production Company: Nickel Media

Interactive Director: Jason Nickel

Senior Producer: Joy Kuraitis

Team Lead: Greg Webber

Lead Developer: Patrick Chisholm

Developer: Kris McCann

Production Company: Lobo

Directors: Mateus de Paula Santos & Joao Tenorio

Executive Producer: Luis Ribeiro

Global Head of Production: Loic Francois Marie Dubois

Producer: Su Constantine

Production Assistant: Gaby Leal

Post Production Supervisor: Diego Denardi

Concept Art: Sergio Rocha, Marco Samia

Animation Director: Thiago Pinho

3D Animator: Marco Samia

Lead Compositor: Guilherme Sarinho

Flame Artist: Jose Eduardo

Roto: Diego Ruis, Aline Sanches, Renan Ambrósio, Nara Andrade, Gassan Abdouni, Renato Tripi

Audio: Mophonics

Production Services: NB Content