Bombay Sapphire: advert-body-3 by BBDO New York
- Location:
Bombay Sapphire has launched Art Without Labels, this year’s campaign to amplify the Bombay Sapphire Artisan Series, which supports emerging artists.
When people go to museums or art galleries, they tend to gravitate towards artwork labeled with the names of famous, well-known artists, often overlooking work made by less-famous artists. So, Bombay Sapphire decided to level the playing field by removing those labels and having people look at art without any preconceptions. The result is Art Without Labels, a digital gallery experience where people can see artwork by both emerging and established artists side by side, without knowing which artist created which painting.
Eye-tracking technology will measure which pieces naturally draw the viewer’s attention. When viewers reach the end of the digital gallery, they will be able to view the unbiased data pulled from the eye-tracking technology to see which pieces they lingered on the most, regardless of the artist. The emerging artists’ websites and social channels will also be available should viewers wish to purchase art or contact the artist.
View the Art Without Labels website here.
Credits
Agency: BBDO New York
Client: Bombay Sapphire
Title: Art Without Labels
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Associate Creative Director, Art Director: Joao Unzer
Associate Creative Director, Copywriter: Roberto Danino
Associate Creative Director, Copywriter: Danny Adrian
Junior Art Director: Brian Kim
Junior Copywriter: Phung Do
Senior Producer: James Young
Associate Producer: Michael Ritchie
Senior Account Director: Steven Panariello
Senior Account Director: Janelle Van Wonderen
Account Manager: Cam Cullman
Communications Planning Director: Monisha Lewis
Junior Communications Planner: Ali Goldsmith
Interactive Production Company: Nickel Media
Interactive Director: Jason Nickel
Senior Producer: Joy Kuraitis
Team Lead: Greg Webber
Lead Developer: Patrick Chisholm
Developer: Kris McCann
Production Company: Lobo
Directors: Mateus de Paula Santos & Joao Tenorio
Executive Producer: Luis Ribeiro
Global Head of Production: Loic Francois Marie Dubois
Producer: Su Constantine
Production Assistant: Gaby Leal
Post Production Supervisor: Diego Denardi
Concept Art: Sergio Rocha, Marco Samia
Animation Director: Thiago Pinho
3D Animator: Marco Samia
Lead Compositor: Guilherme Sarinho
Flame Artist: Jose Eduardo
Roto: Diego Ruis, Aline Sanches, Renan Ambrósio, Nara Andrade, Gassan Abdouni, Renato Tripi
Audio: Mophonics
Production Services: NB Content