American Red Cross: Give Blood to Give Time by BBDO New York

Date: Feb 2020
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With cancer affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply — more than patients fighting any other disease — but only 3% of Americans donate blood in a given year.

For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Created by American Red Cross creative agency BBDO New York, 'Give Blood to Give Time' illustrates an important reason to donate: blood transfusions can extend the life of cancer patients. When you give blood, you give time and help somebody’s story continue.

The story is told through a series of hundreds of intimate photos. We see a young woman’s life being turned upside down as she gets a cancer diagnosis. Just when you think it may be the end, a blood transfusion helps her journey continue.


American Red Cross & American Cancer Society (ARC & ACS)

Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Creative Director: Roberto Danino

Creative Director/Art Director: Carolyn Davis

Creative Director/Copywriter: Matthew Page

Head of Integrated Production: David Rolfe

VP Executive Producer: Sofia Handler

Planning: Alex Britt

SVP Account Director: Valerie Sena

Account Director Jimmy McNamara

Account Executive: Darcy McGuire

Production Company: Caviar

Director: Benjamin Mege

Director of Photography: John Londono

Producer: Malcom Wax

Head of Production: Casey Wooden

Editing: The Work

Editor: Anne Perri

Post: MPC

Sound: Honeymix

Music: Q Department

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