With cancer affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply — more than patients fighting any other disease — but only 3% of Americans donate blood in a given year.
For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.
Created by American Red Cross creative agency BBDO New York, 'Give Blood to Give Time' illustrates an important reason to donate: blood transfusions can extend the life of cancer patients. When you give blood, you give time and help somebody’s story continue.
The story is told through a series of hundreds of intimate photos. We see a young woman’s life being turned upside down as she gets a cancer diagnosis. Just when you think it may be the end, a blood transfusion helps her journey continue.
American Red Cross & American Cancer Society (ARC & ACS)
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Creative Director: Roberto Danino
Creative Director/Art Director: Carolyn Davis
Creative Director/Copywriter: Matthew Page
Head of Integrated Production: David Rolfe
VP Executive Producer: Sofia Handler
Planning: Alex Britt
SVP Account Director: Valerie Sena
Account Director Jimmy McNamara
Account Executive: Darcy McGuire
Production Company: Caviar
Director: Benjamin Mege
Director of Photography: John Londono
Producer: Malcom Wax
Head of Production: Casey Wooden
Editing: The Work
Editor: Anne Perri
Music: Q Department