American Family Insurance: advert-body-1 by BBDO New York
- Location:
American Family Insurance has launched the newest phase of its ‘Insure Carefully, Dream Fearlessly’ campaign, and it features an anthemic spot as well as two long-form films that drive home the point that American Family provides the freedom so people can pursue their dreams, or even someone else's.
In one film, ‘Road Trip,’ a man is seen driving in a mountainous area, getting lost, sleeping in his car and eventually having to hike up a steep rock face to uncover a sprawling vista. After we see him video chatting with his sister, we realize that he is fulfilling his sister's dreams – she is battling cancer in the hospital – by embarking on a road trip to visit places on her bucket list.
A second spot, ‘Farm Son,’ looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go. A farmer does chores with his son, but then asks why he needs to go abroad to help others farm when he could be helping at home. When we think the older man isn’t going to give his son a sendoff, the son looks down as he flies over the farm, with the word ‘proud’ mown into the field.
The anthem spot, ‘This Dream,’ brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication and the right support. It cuts between a diverse set of people doing everything from learning on computers to changing their infant child to playing drums to welding. The voice over states: “This all began as someone’s dream – this book, these bubbles, this meal, this land, this color, this cure…” It says everyone has the opportunity and deserves to live their dreams.
Credits
Agency: BBDO New York
Client: American Family Insurance
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Mike Folino
Creative Director: Luis Romero
Head of Integrated Production: Dave Rolfe
Executive Producer: Becky Burkhard
Interactive Producer: Danielle Amico
Head of Music Production: Rani Vaz
Music Producer: John Melillo
Head of Art Production: Erin Breen
Associate Art Producer: Lizzy Lehn
Director Data Solutions : Tina Allan
Senior Account Director: Gati Desai Curtis
Account Manager: Erin Sheehan
Assistant Account Executive: Jenni Moseley
Business Manager: Heather Weissman
Planning Director: Steve Panawek
Production Company: Smuggler
Director: Jami Rafn
Executive Producers: Drew Santarsiero, Patrick Milling-Smith, Brian Carmody
Chief Operating Officer: Andrew Colon
Producer: Ray Leakey
Director of Photography: Jody Lee Lipes
Editorial Company: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Adam Pertofsky
Asst. Editor: Marjorie Sacks. Anne-Laure Dhooghe
Post Fx: Mpc
Executive Producer: Jess Kurnit
Producer: Aiste Akelaityte
Agency: BBDO New York
Client: American Family Insurance
Title: “This Dream”
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Mike Folino
Creative Director: Luis Romero
Head of Integrated Production: Dave Rolfe
Executive Producer: Becky Burkhard
Interactive Producer: Danielle Amico
Art Buyer: Katie Johnson
Director Data Solutions: Tina Allan
Senior Account Director: Gati Desai Curtis
Account Manager: Erin Sheehan
Assistant Account Executive: Jenni Moseley
Business Manager: Heather Weissman
Associate Planning Director: Kim Ryneska
Production Company: Smuggler
Director: Todd Field
Executive Producers: Drew Santarsiero, Sue Ahn
Chief Operating Officer: Andrew Colón
Content Producer: Francesca Lentini
Editorial Company: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Adam Pertofsky
Post Fx: MPC
Conform Artist: Matt Tremaglio
Executive Producer: Jesse Kurnit
Producer: Aiste Akelaityte
Visual Effects Company: MPC
Creative Director: Alvin Cruz
Executive Producer: Jesse Kurnit
Producer: Aiste Akelaityte
