Mountain Dew: advert-body-2 by BBDO
- Location:
Soft drink Mountain Dew is introducing new creative starring actor Danny McBride as a “future legendary driver” and a replacement for Nascar racer Dale Earnhardt Jr.
Earnhardt is retiring after this racing season and has been a spokesperson for Mountain Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Mountain Dew is staying true to its brand and releasing a humorous tribute piece by BBDO.
The two-minute-plus spot will introduce the world to a new character named Dewey Ryder, played with brash confidence McBride. Ryder enters with a cameraman capturing the scene as he meets Earnhardt for the first time and announces to him as his replacement for the first time. He then shows a shockingly humorous lack of knowledge about the car and the equipment.
Aside from the long online version, the campaign will debut on television during Earnhardt’s second to last race in Martinsville this Sunday (October 29) and will also air during game five of the World Series that evening.
Credits
CLIENT: Mountain Dew
AGENCY: BBDO Worldwide
CHIEF CREATIVE OFFICER WORLD WIDE: David Lubars
CHIEF CREATIVE OFFICER NEW YORK: Greg Hahn
EXECUTIVE CREATIVE DIRECTOR: Lauren Connolly
CREATIVE DIRECTOR/ART DIRECTOR: Monty Pera
CREATIVE DIRECTOR/COPYWRITER: Don Marshall Wilhelmi
CREATIVE DIRECTOR/ART DIRECTOR: Kristopher Wixom
CREATIVE DIRECTOR/COPYWRITER: Alisa Wixom
GROUP EXECUTIVE PRODUCER: Julian Katz
ASSOCIATE PRODUCER: Danielle Lukacs
SENIOR DIRECTOR: Ladd Martin
SENIOR DIRECTOR: Josh Steinman
ACCOUNT DIRECTOR: Kate Reaves
PLANNING DIRECTOR: Chris Cummings
JUNIOR PLANNER: Sam Schwarz
COMMUNICATIONS PLANNER: Yin Chung
PRODUCTION COMPANY: Chelsea Pictures
DIRECTOR: David Gordon Green
PARTNER/EP: Lisa Mehling
LINE PRODUCER: Julianne Maloney
DIRECTOR OF PHOTOGRAPHY: Eric Tremi
EDIT HOUSE: No6
EDITOR: Jason McDonald
ASSISTANT EDITOR: Jasmine McCullough
SENIOR PRODUCER: Laura Molinaro
EXECUTIVE PRODUCER: Corina Dennison
SENIOR VFX ARTISTS: Ed Skupeen / John Shea
VFX ASSISTANT: Mark Reyes
COLOR: Company 3
COLORIST: Tim Masick
AUDIO POST: Heard City
MIXER: Philip Loeb
AUDIO EXECUTIVE PRODUCER: Sasha Awn