BBDO Moscow worked together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music have created Birds Records, the first non-profit label that saves birdsong.
In North America alone, over the past 50 years, the bird population has declined by over 3bn - almost a third of the total number of individual birds. Scientists have long suspected that the planet’s ecosystem is in a critical condition, but no one had thought it was so calamitous.
The tracks from Birds Records use samples of birdsong, and all the money received from listening to them and selling merchandise will be sent to the WWF Russia, to boost bird numbers and protect the habitat of endangered species.
Alexey Fedorov – Executive Creative Director
Petr Martyuk – Copywriter
Alexey Litovka – Art-director
Denis Bykov – Digital Creator
Natalia Tsyganova – Managing Director
Alexandr Kuznetsov – Business Director
Anastasia Vikulina – Account Director
Valentina Zubareva – Account Manager
Irina Noruzi - TV Production Director
Meri Asatiani – Producer
Yuriy Marin - Head of Production
Elena Novoseltseva - Digital Producer
Andrey Krusanov - Digital Art Director
Sofia Baeva - Digital Designer
Universal Music Group
Petrick Animation Studio (petrick.co)