WWF: Birds Records by BBDO Moscow

Client: WWF
Date: Oct 2019
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BBDO Moscow worked together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music have created Birds Records, the first non-profit label that saves birdsong.

In North America alone, over the past 50 years, the bird population has declined by over 3bn - almost a third of the total number of individual birds. Scientists have long suspected that the planet’s ecosystem is in a critical condition, but no one had thought it was so calamitous.

The tracks from Birds Records use samples of birdsong, and all the money received from listening to them and selling merchandise will be sent to the WWF Russia, to boost bird numbers and protect the habitat of endangered species.

Credits

BBDO Moscow

Alexey Fedorov – Executive Creative Director

Petr Martyuk – Copywriter

Alexey Litovka – Art-director

Denis Bykov – Digital Creator

Natalia Tsyganova – Managing Director

Alexandr Kuznetsov – Business Director

Anastasia Vikulina – Account Director

Valentina Zubareva – Account Manager

Irina Noruzi - TV Production Director

Meri Asatiani – Producer

Yuriy Marin - Head of Production

Elena Novoseltseva - Digital Producer

Andrey Krusanov - Digital Art Director

Sofia Baeva - Digital Designer

WWF Russia

Yandex.Music

Universal Music Group

Petrick Animation Studio (petrick.co)

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