A very smooth kid shows off his smooth moves to a smooth song in a new spot for Skippy peanut butter, showing how smooth its product can be.
‘Be Smooth Like Skippy’ is a new national ad campaign and it includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as well as enjoying Skippy peanut butter, done to the soundtrack of Mark Ronson and Bruno Mars’ hit song Uptown Funk.
The 30-second anthem spot features Friedman, dressed to groove, telling the audience how to be smooth as he slides from his room to his kitchen, grabbing a piece of toast popping up from the toaster and sliding a jar of Skippy on the counter right to his sister. “You’re always in the right place, and it’s always the right time…they say you are what you eat, be smooth like Skippy,” he says in the voice over.
Other spots feature Friedman with a pretzel and one where he slides an apple down a shuffleboard table, highlighting his smooth nature
Agency: BBDO Minneapolis
Client: Hormel Foods, Skippy Peanut Butter
Executive Creative Director: Noel Haan
Creative Director: David Mackereth
Writer: Joey Johnson
Art Director: Alaina Peterson
Producer: Deb Lustig
Business Affairs Manager: Kim Walsh
Project Manager: Peter McLarnan
Group Account Director: Alison Siviter
Account Supervisor: Olivia Sherlock
Assistant Account Manager: Margaret Biebel
Director: Hank Perlman - Hungry Man
Editor: Joaquin Machado - Drive Thru Editorial
Visual Effects/Finishing: Derek - Drive Thru Editorial
Executive Producer: Beth Wilson - Drive Thru
Music Supervisor: Chris Heidman – HiFi Project