The Drum Awards for Marketing - Entry Deadline

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Client: Skippy
Date: Feb 2018
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A very smooth kid shows off his smooth moves to a smooth song in a new spot for Skippy peanut butter, showing how smooth its product can be.

‘Be Smooth Like Skippy’ is a new national ad campaign and it includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as well as enjoying Skippy peanut butter, done to the soundtrack of Mark Ronson and Bruno Mars’ hit song Uptown Funk.

The 30-second anthem spot features Friedman, dressed to groove, telling the audience how to be smooth as he slides from his room to his kitchen, grabbing a piece of toast popping up from the toaster and sliding a jar of Skippy on the counter right to his sister. “You’re always in the right place, and it’s always the right time…they say you are what you eat, be smooth like Skippy,” he says in the voice over.

Other spots feature Friedman with a pretzel and one where he slides an apple down a shuffleboard table, highlighting his smooth nature


Agency: BBDO Minneapolis

Client: Hormel Foods, Skippy Peanut Butter

Executive Creative Director: Noel Haan

Creative Director: David Mackereth

Writer: Joey Johnson

Art Director: Alaina Peterson

Producer: Deb Lustig

Business Affairs Manager: Kim Walsh

Project Manager: Peter McLarnan

Group Account Director: Alison Siviter

Account Supervisor: Olivia Sherlock

Assistant Account Manager: Margaret Biebel

Director: Hank Perlman - Hungry Man

Editor: Joaquin Machado - Drive Thru Editorial

Visual Effects/Finishing: Derek - Drive Thru Editorial

Executive Producer: Beth Wilson - Drive Thru

Music Supervisor: Chris Heidman – HiFi Project