The Drum Awards Festival - Extended Deadline

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Client: Hormel
Date: Aug 2016
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Hormel has rolled out two videos starring actress Judy Greer to promote its 'Natural Choice' lunchmeat. The short films are part of Hormel's 'Make the Natural Choice' campaign, which it launched last year in an effort to position its 'Natural Choice' brand as "the accessible and clear lunchmeat choice for wellness seeking consumers."


Executive Creative Director: Noel Haan

Art Director: Noel Haan

Associate Creative Director: David Alm

Executive Producer: Debra Lustig

Group Account Director: Paul Schmidt

Account Director: Scott Schraufnagel

Senior Account Executive: Olivia Plaine

Marketing Director: Holly Drennan

Senior Brand Manager: Amy Sand

Brand Manager: Jeremy Zavoral

Production Company: RadicalMedia

Executive Producer: Jim Bouvet

Director: Randall Einhorn

Line Producer: Diane Castrup

Editorial: Hutchco Technologies

Executive Producer: Jane Hutchins

Editors: Jim Hutchins / Joaquin Machado

Sound Mix: Rumble