Dinty Moore: advert-body-1 by BBDO Minneapolis

BBDO Minneapolis recently created a campaign for Dinty Moore to help the brand "bring back the true lumberjack" since today's lumberjacks are more like "lumbersexuals" who are often "spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match," according to the brand. For the campaign, the brand "went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer." Earlier this month, four of these men competed in at the STIHL TIMBERSPORTS Series US Pro and Collegiate Championship, which Dinty Moore sponsored.