Date: Jul 2016
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BBDO Minneapolis recently created a campaign for Dinty Moore to help the brand "bring back the true lumberjack" since today's lumberjacks are more like "lumbersexuals" who are often "spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match," according to the brand. For the campaign, the brand "went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer." Earlier this month, four of these men competed in at the STIHL TIMBERSPORTS Series US Pro and Collegiate Championship, which Dinty Moore sponsored.


Executive Creative Director: Noel Haan

Associate Creative Director: Kelly Gothier

Associate Creative Director: David Mackereth

Executive Producer: Debra Lustig

Group Account Director: Alison Siviter

Account Director: Angela Johnson

Account Executive: Jillian Brown

Production Company: Drive Thru

Executive Producer: Beth Wilson

Line Producer: Kat Wolffe

Director: Patrick Pierson

Editorial: Drive Thru

Editor: Mick Uzendoski, Nick Miller

Executive Producer: Beth Wilson

Sound Mix: Sister Boss

Engineer: Dan Kramer

Coloring: Company 3 (colorist: Siggy Ferstl)

Picture: Derek Johnson