The Drum Awards for Marketing - Extended Entry Deadline

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Client: Guardian
Date: Jun 2017
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BBDO Malaysia and Guardian celebrates Malaysia’s rich cultural history by adapting a well-loved Malay folklore on screen, using Wayang Kulit (shadow puppets) as its main visual element.

The story that inspired the web film is also dubbed the “Malay version of Cinderella” because of their similar storylines; a kind-hearted woman (Bawang Merah) overcoming her evil stepmother and sister to be with her true love. The film adaptation, however, takes on a more comedic twist.